Consultant, Marketing

McDonald's Suisse Restaurants Sàrl; Crissier; Hybrid; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Mobility benefit

Bonus

Learning & development

Well-being

Restaurant discounts

Corporate Benefits

Job summary

McDonald’s Suisse Restaurants Sàrl in Crissier seeks a Consultant Marketing to lead the national brand, food promotions and trust communications. You will shape strategies, translate insights into compelling platforms and manage agencies to deliver integrated campaigns across restaurants and media.

You will own multi-million Swiss campaigns from brief design through to delivery, partnering with cross-functional teams to keep McDonald’s culturally relevant and connected to Swiss consumers.

Qualifications

• Minimum 5 years of experience developing and leading marketing campaigns from strategy through execution.
• Proven experience working with creative and media agencies and managing large integrated campaigns across multiple channels.
• Strong understanding of brand building, consumer behavior and marketing communications.
• Excellent project management and stakeholder management skills; able to manage multiple campaigns at different life stages.
• Strong creative judgment with the ability to challenge and inspire agencies.
• Ability to balance strategic thinking with operational execution.

Responsibilities

• Lead the development and execution of national brand, trust and food promotional campaigns from brief to launch.
• Own the customer - understand their needs and behaviours and what connects with them.
• Shape creative communication strategies that are insight- and data-driven.
• Inspire agencies with strong creative direction and ensure on-brand campaign execution.
• Collaborate with media, digital and cross-functional teams to deliver 360° campaigns.
• Translate consumer insights and business objectives into compelling briefs.
• Manage campaign timelines, budgets and stakeholder alignment.
• Evaluate campaign performance and identify opportunities for improvement.
• Stay connected to consumer and cultural trends to keep campaigns relevant.

Skills

Campaign management

Agency collaboration

Brand building

Strategic thinking

Cross-functional teamwork

Swiss market knowledge

French & English

Job description

Consultant, Marketing

Description:

McDonald’s, the world’s largest restaurant chain, is an innovative and people-oriented companybacked by a leading multinational brand.As our business continues to grow, we are looking fortalented individuals to strengthen our head offices, which support our restaurants across the country.To complement its People Departmentbased in Crissier, McDonald’s Switzerland is looking to fill the role of:

Consultant Marketing (100%)

In this role, you will lead the development and execution of McDonald's Switzerland's national brand, food promotional campaigns and always on trust communications ensuring they strengthen brand relevance and drive business growth. You will shape communication strategies, translate consumer insights into compelling creative platforms and manage agency partners to deliver impactful, integrated campaigns. You will be the owner of multi-million Swiss campaigns from brief design all the way through to delivery of these campaigns in our restaurants and media. Working closely with cross-functional teams, you will put the customer at the heart of every decision, will champion creative excellence, ensure brand consistency across all touchpoints, and help identify opportunities to keep McDonald's culturally relevant and connected to Swiss consumers.

Key Responsibilities

• Lead the development and execution of national brand, trust and food promotional campaigns from brief to launch.
• Own the customer - understand their needstates, behaviours and what will connect with them
• Shape creative communication strategies that are insight and data driven
• Be passionate about creative excellence - know the best practices of developing great creative
• Manage and inspire the creative agency, ensuring high-quality, on-brand campaign execution.
• Collaborate closely with media, digital and cross-functional teams to deliver impactful 360° campaigns.
• Translate consumer insights and business objectives into compelling creative briefs.
• Manage campaign timelines, budgets and stakeholder alignment.
• Evaluate campaign performance and identify opportunities for continuous improvement.
• Stay connected to consumer and cultural trends to ensure campaigns remain relevant and impactful.

What You Need to be Successful

• Minimum 5 years of experience developing and leading marketing campaigns from strategy through execution. Preference for retail, FMCG, Global brands
• Proven experience working with creative and media agencies and managing large integrated campaigns across a number of channels
• Strong understanding of brand building, consumer behavior and marketing communications.
• Excellent project management and stakeholder management skills; you must be able to demonstrate the ability to manage multiple campaigns at different lifestages
• Strong creative judgment with the ability to challenge and inspire agencies.
• Ability to balance strategic thinking with operational execution.
• Self-starter & connector: comfortable working autonomously, building strong relationships and collaborating cross-functionally.
• Strong knowledge of the Swiss market and Swiss Culture
• Strong communication and presentation skills.
• Languages: Fluent in , French and English

With Us, You Get the Following Benefits

• Flexible working: flexible hours and the possibility to work remotely based on business needs.
• Mobility benefit: company car, SBB travel pass, or travel allowance depending on the position package.
• Bonus: variable compensation linked to individual and business performance.
• Learning & development: access to local and international training opportunities, including University.
• Well-being: contributions to wellness activities and employee support initiatives.
• Restaurant discounts : attractive discounts in our restaurants.
• Corporate Benefits: exclusive offers and discounts through our partner platforms.

• McDonald's Suisse Restaurants Sàrl
  Rue de Morges 23
  1023 Crissier