Senior Marketing Campaign Consultant - Remote & Flexible

McDonald's Suisse Restaurants Sàrl; Crissier; Hybrid; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Mobility benefit

Bonus

Learning & development

Well-being

Restaurant discounts

Corporate Benefits

Job summary

McDonald’s Suisse Restaurants Sàrl in Crissier seeks a Consultant Marketing to lead the national brand, food promotions and trust communications. You will shape strategies, translate insights into compelling platforms and manage agencies to deliver integrated campaigns across restaurants and media.

You will own multi-million Swiss campaigns from brief design through to delivery, partnering with cross-functional teams to keep McDonald’s culturally relevant and connected to Swiss consumers.

Qualifications

• Minimum 5 years of experience developing and leading marketing campaigns from strategy through execution.
• Proven experience working with creative and media agencies and managing large integrated campaigns across multiple channels.
• Strong understanding of brand building, consumer behavior and marketing communications.
• Excellent project management and stakeholder management skills; able to manage multiple campaigns at different life stages.
• Strong creative judgment with the ability to challenge and inspire agencies.
• Ability to balance strategic thinking with operational execution.

Responsibilities

• Lead the development and execution of national brand, trust and food promotional campaigns from brief to launch.
• Own the customer - understand their needs and behaviours and what connects with them.
• Shape creative communication strategies that are insight- and data-driven.
• Inspire agencies with strong creative direction and ensure on-brand campaign execution.
• Collaborate with media, digital and cross-functional teams to deliver 360° campaigns.
• Translate consumer insights and business objectives into compelling briefs.
• Manage campaign timelines, budgets and stakeholder alignment.
• Evaluate campaign performance and identify opportunities for improvement.
• Stay connected to consumer and cultural trends to keep campaigns relevant.

Skills

Campaign management

Agency collaboration

Brand building

Strategic thinking

Cross-functional teamwork

Swiss market knowledge

French & English

Job description

McDonald’s Suisse Restaurants Sàrl in Crissier seeks a Consultant Marketing to lead the national brand, food promotions and trust communications. You will shape strategies, translate insights into compelling platforms and manage agencies to deliver integrated campaigns across restaurants and media.

You will own multi-million Swiss campaigns from brief design through to delivery, partnering with cross-functional teams to keep McDonald’s culturally relevant and connected to Swiss consumers.