Brand Marketing Manager — Global QSR Icons

4500 PLK Europe GmbH; Zug; On-site; CHF 110,000 - 140,000; Full time

Benefits offered by this job

Global wellness benefits

Global paid parental leave

Mental wellness support

Job summary

Restaurant Brands International in Switzerland seeks a seasoned marketing leader to drive Burger King and Popeyes campaigns across markets, coordinating with regional teams, franchises and agencies. You will develop briefs, roll out marketing toolkits, analyze brand performance and turn consumer insights into compelling stories that accelerate market activation.

Fluent English is required, Swiss work authorization, and strong project management; this is an in‑office role based in Zug,

Qualifications

• 5-8 years of marketing/communications experience in FMCG/CPG or QSR.
• Experience managing integrated marketing projects from brief to handover.
• Strong project-management with multiple stakeholders.
• Experience with agencies, regional teams, markets and cross-functional teams.
• Ability to turn insights into compelling brand stories.
• Strong creativity and knowledge of digital channels.
• Excellent written and verbal communication skills.
• Fluent in English; additional languages a plus.
• Authorized to work in Switzerland.

Responsibilities

• Manage key Burger King and Popeyes marketing and communications projects.
• Build briefs and work with cross-functional teams and agencies.
• Develop and roll out marketing toolkits for local markets.
• Support strategic brand development for priority platforms.
• Collaborate with regional teams, markets and franchisees throughout development.
• Identify opportunities for brands to appear in popular culture.
• Turn insights into brand stories and initiatives for conversations.
• Own project plans, timelines, budgets, approvals and feedback loops.
• Maintain alignment, anticipate risks and propose practical solutions.

Skills

Marketing experience

Project management

Agency collaboration

Brand development

Digital & social media

Presentation skills

Excellent communication

English fluent

Tools

MS Office

PowerPoint

Job description

Restaurant Brands International in Switzerland seeks a seasoned marketing leader to drive Burger King and Popeyes campaigns across markets, coordinating with regional teams, franchises and agencies. You will develop briefs, roll out marketing toolkits, analyze brand performance and turn consumer insights into compelling stories that accelerate market activation.

Fluent English is required, Swiss work authorization, and strong project management; this is an in‑office role based in Zug,