National Marketing Campaign Lead — Remote‑Friendly & Growth

McDonald's; Crissier; Hybrid; CHF 110,000 - 150,000; Full time

Benefits offered by this job

Flexible hours

Remote work possible

Company car / travel pass

Bonus

Training & development

Well-being program

Restaurant discounts

Corporate perks

Job summary

McDonald’s Switzerland is seeking a Consultant Marketing to lead national brand and food promotional campaigns. You will shape communication strategies, translate insights into creative platforms, and manage agencies to deliver impactful campaigns across restaurants and media.

The role requires strong brand and consumer insight expertise, with experience in managing large, multi-channel campaigns and collaborating with cross-functional teams. Remote-friendly options exist based on business needs.

Qualifications

• Minimum 5 years of experience leading marketing campaigns from strategy to execution.
• Strong understanding of brand building and consumer behavior.
• Excellent project and stakeholder management; able to manage multiple campaigns.

Responsibilities

• Lead development and execution of national brand and campaigns from brief to launch.
• Own the customer – understand needs and connect with them across touchpoints.
• Shape creative communication strategies that are data-driven.
• Inspire agencies and ensure high-quality, on-brand campaign execution.
• Collaborate with media, digital, and cross-functional teams for 360 campaigns.
• Translate insights and objectives into compelling creative briefs.
• Manage timelines, budgets, and stakeholder alignment.
• Evaluate campaign performance and identify improvements.
• Stay connected to consumer and cultural trends for relevance.

Skills

Campaign management

Brand building

Consumer behavior

Project management

Stakeholder management

Strategic thinking

Cross-functional collaboration

Communication skills

Multilingual: DE/FR/EN

Job description

McDonald’s Switzerland is seeking a Consultant Marketing to lead national brand and food promotional campaigns. You will shape communication strategies, translate insights into creative platforms, and manage agencies to deliver impactful campaigns across restaurants and media.

The role requires strong brand and consumer insight expertise, with experience in managing large, multi-channel campaigns and collaborating with cross-functional teams. Remote-friendly options exist based on business needs.