Senior Luxury Brand Communications Director

Explora SA; Genf; Sur place; CHF 180 000 - 260 000; Plein temps

Résumé du poste

Explora SA in Geneva, a luxury travel brand, seeks a Consumer Communications Director to shape the brand voice and oversee editorial with final responsibility across all content. You will drive storytelling and onboarding marketing, guiding a copywriter network and aligning messaging with guest experience and revenue objectives.

The role requires 10+ years in editorial/communications, native English, and a passion for luxury travel storytelling, with leadership experience in a matrix

Qualifications

• Bachelor’s or Master’s degree in journalism, communications, English, media or related field.
• 10+ years of editorial, copywriting, journalism, communications or brand storytelling experience with travel, cruise, luxury or destination content.
• Native English speaker; British English preferred.

Responsabilités

• Establish and own brand editorial standard and tone of voice across channels.
• Lead copy strategy, oversee development and final editorial sign-off of consumer-facing copy.
• Manage copywriter network, ensuring quality, speed and cost efficiency.
• Lead onboard marketing content and align with revenue targets.
• Champion responsible use of Gen‑AI to scale content while maintaining editorial judgment.

Connaissances

Editorial leadership

Copywriting

Storytelling

Team leadership

Gen‑AI tools

Formation

Bachelor’s/Master’s in journalism/communications/English/media

Outils

Gen‑AI tools

Description du poste

Explora SA in Geneva, a luxury travel brand, seeks a Consumer Communications Director to shape the brand voice and oversee editorial with final responsibility across all content. You will drive storytelling and onboarding marketing, guiding a copywriter network and aligning messaging with guest experience and revenue objectives.

The role requires 10+ years in editorial/communications, native English, and a passion for luxury travel storytelling, with leadership experience in a matrix