Sales / Business Development Manager (B2B Digital Marketing)

Approach People; Schweiz; Remote; CHF 90,000 - 120,000; Full time

Job summary

Approach People Recruitment is seeking a Sales & Business Development Manager to drive new business across Switzerland. You will own the full sales cycle, engage SMEs, and present digital growth solutions including AI-driven services and web capabilities.

The role is remote-first, ideally located between Zurich and Bern, offering autonomy and a pivotal part in the agency's commercial expansion. Fluent German and English are essential, with additional European languages a plus.

Qualifications

• 2–4+ years of experience in B2B sales or business development in digital marketing, SaaS, technology, consulting, media or web solutions.
• Hunter mentality with proactive prospecting and strong new-business skills.
• Experience managing the full B2B sales cycle.
• Fluent German and English; French or another European language is a strong advantage.
• Ability to work autonomously in a small, entrepreneurial environment.

Responsibilities

• Generate new business through outbound prospecting, networking and relationship building.
• Build and manage a strong pipeline of SME clients across Switzerland.
• Manage the complete sales cycle from first contact to signed agreement.
• Understand clients' objectives, challenges and digital needs.
• Present and sell digital growth solutions including AI, SEO, and web solutions.
• Collaborate with internal teams to develop tailored solutions.
• Forecast and follow up to maintain a structured pipeline.
• Contribute to the company's commercial strategy and growth.

Skills

Hunter mentality

B2B sales

Prospecting

Relationship building

Negotiation

Tools

CRM

LinkedIn Sales Navigator

Job description

Our client is a growing Swiss digital agency helping small and medium-sized businesses accelerate their growth through digital strategy, AI-driven solutions, SEO, performance marketing, web development and other innovative digital services.

To support their continued expansion, we are looking for a commercially driven Sales & Business Development Manager who can generate new business, develop long-term client relationships and help bring innovative digital growth solutions to the Swiss market.

Your Role

As Sales & Business Development Manager, you will take ownership of the full sales cycle, from identifying and approaching prospective clients through to discovery meetings, proposals, negotiations and closing.

Your primary focus will be generating new business among SMEs across Switzerland, understanding their commercial challenges and positioning relevant digital solutions that create measurable value.

Key Responsibilities

• Generate new business through outbound prospecting, networking and relationship building
• Build and manage a strong pipeline of SME clients across Switzerland
• Manage the complete sales cycle from first contact through to signed agreement
• Understand clients’ business objectives, challenges and digital needs
• Present and sell digital growth solutions, including AI-driven services, SEO, performance marketing and web solutions
• Identify opportunities to develop existing client relationships and cross-sell additional services
• Build strong, long-term relationships and act as a trusted commercial partner to clients
• Collaborate closely with internal digital, creative and technical specialists to develop tailored solutions
• Maintain a structured approach to pipeline management, forecasting and commercial follow-up
• Contribute to the company’s overall commercial strategy and continued growth

Your Profile

• 2–4+ years of experience in B2B sales or business development, ideally within digital marketing, SaaS, technology, consulting, media or web solutions
• Strong new-business and hunter mentality, with experience generating opportunities through proactive prospecting
• Experience managing the full B2B sales cycle
• Good understanding of digital services such as SEO, digital marketing, websites, paid advertising or AI-driven solutions
• Consultative sales approach with the ability to understand business challenges and translate them into relevant solutions
• Entrepreneurial, proactive and results-oriented mindset
• Strong communication, negotiation and relationship-building skills
• Comfortable working autonomously within a small and entrepreneurial environment
• Fluent German and English are required; French or another European language would be a strong advantage

The Opportunity

• Remote-first position, ideally suited to candidates based between Zurich and Bern
• Join a growing and entrepreneurial digital agency
• Sell innovative AI and digital growth solutions in a rapidly developing market
• High level of autonomy and ownership over business development activities
• Work directly with experienced digital, creative and technology specialists
• Opportunity to grow alongside the business and play an important role in its commercial development