Product Manager Martech

Coopers Group; Zug; Presencial; CHF 110.000 - 170.000; Jornada completa

Descripción de la vacante

Coopers Group in Switzerland seeks a Product Owner for our Martech ecosystem to lead strategic planning and delivery.

You will define the vision, manage the long-term roadmap, and align with Marketing and Sales while translating requirements into technical specs.

In a collaborative, agile environment, you will own the backlog, facilitate Scrum ceremonies, ensure quality and ROI, and communicate progress to stakeholders.

Formación

• Minimum Bachelor's degree in a relevant field.
• Experience in marketing platforms and product ownership.
• Minimum 5 years of experience within Martech.
• Dual-Competency: strategic thinking and meticulous execution in an Agile environment.
• Martech domain knowledge including GDPR/CCPA.
• Agile Mastery: Scrum, backlog grooming, PM software.
• Technical literacy: discuss API capabilities, data schemas, and system architecture with engineers.
• Analytical mindset: use data and customer insights for prioritization.
• Fluency in English; German is a plus.

Responsabilidades

• Strategic Leadership & Roadmapping: Define product vision and long-term roadmap for our Martech ecosystem.
• Tactical Execution: Own backlog, draft and prioritize user stories for each sprint; enable timely increments.
• Agile Facilitation: Lead sprint planning, set goals, and participate in daily stand-ups.
• Functional Specifications: Translate marketing requirements into technical specifications.
• Stakeholder Orchestration: Liaise between Marketing/Sales and development teams.
• Quality Assurance: Ensure increments meet the Definition of Done and roadmap intent.

Conocimientos

Agile management

Data-driven decisions

Technical literacy

Analytical mindset

English fluency

German language knowledge

Stakeholder management

Martech knowledge

Educación

Bachelor's degree in a relevant field

Herramientas

Product management software

Descripción del empleo

Tasks & Responsibilities

Strategic Leadership & Roadmapping

• Vision & Strategy: Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis: Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment: Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management: Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation: Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications: Translate marketing requirements into clear technical specifications.

Stakeholder & Team Orchestration

• Cross-Functional Bridge: Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance: Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap.

Must Haves

• Minimum Bachelor's degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise: Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge: Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery: Expert-level experience with Scrum frameworks, backlog grooming, and product management software.
• Technical Literacy: Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset: Strong capability to use data and customer insights to make prioritization decisions.
• Language Skills: Fluency in English required, German is a plus