Product Manager

ITech Consult AG; Zug; Hybrid; CHF 120,000 - 180,000; Full time

Job summary

ITech Consult AG in Switzerland seeks a Product Manager to own our marketing technology stack end-to-end, from vision to sprint delivery. This hybrid role links Marketing and Tech, aligning the Martech roadmap with business goals and delivering high-velocity software.

You will lead backlog and Scrum ceremonies, translate marketing needs into technical specs, and collaborate with Business Owners and engineers to maximize ROI while upholding data privacy standards.

Qualifications

• Minimum Bachelor’s degree in a relevant field.
• Experience in marketing platforms and product ownership.
• Minimum 5 years of experience within Martech.
• Dual-Competency: strategic thinking with meticulous execution in Agile.
• Martech domain knowledge including GDPR/CCPA.
• Agile mastery: Scrum, backlog grooming, and PM software.
• Technical literacy to discuss APIs and data schemas with engineers.
• Analytical mindset for data-driven prioritization.
• Fluency in English; German is a plus.

Responsibilities

• Define long-term vision and market strategy for Martech ecosystem.
• Lead lifecycle from vision to sprint delivery and DoD compliance.
• Own backlog, draft and prioritize user stories for sprints.
• Lead sprint planning and daily stand-ups to unblock the team.
• Translate marketing requirements into technical specifications.
• Serve as liaison between Marketing/Sales and development teams.

Skills

Product ownership

Martech domain knowledge

Agile mastery

Stakeholder liaison

Analytical mindset

English fluency

German a plus

Education

Bachelor’s degree in a relevant field

Job description

Tasks & Responsibilities:

• As a Product Manager you are the end-to-end champion of our marketing technology solutions. This hybrid role is responsible for the entire product lifecycle-from defining the long-term vision and market strategy to leading the tactical execution and sprint delivery . You will serve as the single point of accountability, ensuring that our Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output.
• Strategic Leadership & Road mapping
• Vision & Strategy: Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis: Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment: Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management: Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation: Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications: Translate marketing requirements into clear technical specifications.

Stakeholder & Team Orchestration

• Cross-Functional Bridge: Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance: Validate that every product increment meets the „Definition of Done“ and fulfills the strategic intent established in the roadmap.

Must Haves:

• Minimum Bachelor’s degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise: Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge: Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery: Expert-level experience with Scrum frameworks, backlog grooming, and product management software
• Technical Literacy: Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset: Strong capability to use data and customer insights to make prioritization decisions.
• Language Skills: Fluency in English required, German is a plus