Product Manager Martech (m/f/d)

Flexsis; Rotkreuz; Híbrido; CHF 140.000 - 180.000; Jornada completa

Descripción de la vacante

Flexsis is supporting Roche in Rotkreuz with a Product Manager Martech (m/f/d) to lead the product lifecycle and ensure alignment of Martech stack with business goals. The role requires strong ownership of product vision, market analysis, and ROI-focused delivery in an Agile, cross-functional setup.

The candidate will manage backlogs, lead sprint planning, translate marketing requirements into technical specs, and coordinate between Marketing/Sales and engineering teams to deliver high-velocity

Formación

• Minimum Bachelor's degree in a relevant field.
• Previous experience in marketing platforms and product ownership.
• Minimum 5 year of experience within Martech.
• Dual-Competency Expertise: balance strategic thinking with execution in Agile.
• Martech Domain Knowledge: marketing tech landscape and data privacy regs.
• Agile Mastery: Scrum, backlog grooming, PM tools.
• Technical literacy: discuss APIs and data schemas with engineers.
• Analytical mindset: use data to prioritise.

Responsabilidades

• Define the product vision and long-term roadmap for Martech ecosystem.
• Conduct market analysis on marketing trends and integrations to ensure product-market fit.
• Partner with the Business Owner to align ROI and financial objectives.

Conocimientos

Martech experience

Product ownership

Agile/Scrum

API knowledge

Data-driven decisions

Stakeholder management

English fluent

German a plus

GDPR/CCPA knowledge

Technical literacy

Educación

Bachelor's degree

Descripción del empleo

Flexsis is a company of the Interiman Group, one of the leading providers of personnel services in Switzerland. Thanks to our solid expertise as well as the competencies within the Interiman Group, we offer tailored solutions in personnel consulting.

For our client Roche in Rotkreuz, we are looking for a reliable and motivated Product Manager Martech (m/f/d)

General Information:

• Start Date: ASAP
• Latest Possible Start Date: 01.01.2027
• Planned Duration of Employment: 1 year
• Extension: likely
• Workplace: Rotkreuz
• Workload: 100%
• Home Office: 3 days On-Site
• Travel: Minimal 1-2 times a year Europe-wide

Tasks & Responsibilities:

This hybrid role is responsible for the entire product lifecycle—from defining the long-term vision and market strategy ("The What") to leading the tactical execution and sprint delivery ("The How"). You will serve as the single point of accountability, ensuring that our Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output.

Strategic Leadership & Roadmapping

• Vision & Strategy: Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis: Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment: Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management: Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation: Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications: Translate marketing requirements into clear technical specifications.

Stakeholder & Team Orchestration

• Cross-Functional Bridge: Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance: Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap.

Must Haves:

• Minimum Bachelor's degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise: Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge: Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery: Expert-level experience with Scrum frameworks, backlog grooming, and product management software.
• Technical Literacy: Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset: Strong capability to use data and customer insights to make prioritization decisions.
• Language Skills: Fluency in English required, German is a plus