Product Manager/ Builder – Buyer Engine (f/m/d) 100% – Zürich

properti; Zürich; On-site; CHF 120,000 - 170,000; Full time

Benefits offered by this job

Office in Zürich

Flexible working hours

Five weeks of holiday per year

Job summary

Properti, Zürich’s leading PropTech broker, seeks a Product Manager/ Builder for Buyer Engine. You will own growth levers, optimize the buyer funnel, build a robust buyer database, and ship AI-driven matching between buyers and properties. Fluency in German and English is required; French is a plus.

Office in Zürich with flexible hours and strong compensation awaits. You will prototype with AI, collaborate with engineering and data, and measure impact across regions to ensure fast, relevant

Qualifications

• 6+ years in product management, with a focus on growth, funnels or marketplaces.
• Experience in real-estate portals or marketplaces.
• Strong hands-on mentality with a clear builder mindset.
• Proven track record of moving traffic and conversion with product, not just marketing spend.
• Experience building with AI: prototyping, prompts, tooling.

Responsibilities

• Demand creation and traffic: grow qualified buyer traffic, own the product flow, and Reactivate matching buyers.
• Buyer funnel and conversion: own the funnel end-to-end, identify drop-offs, run experiments.
• Buyer database, qualification and matching: build a strategic buyer database and AI-based matching.
• Opportunity leads: convert buyers into seller leads, design buyer-seller moments and offers.
• Build, ship, measure: prototype quickly with AI, ship to production, measure impact.

Skills

Growth mindset

Funnel optimization

Marketplaces experience

Builder mentality

AI prototyping

Data-driven

German language

English language

Tools

CRM systems

Job description

Product Manager/ Builder - Buyer Engine (f/m/d) 100% - Zürich

Properti is the leading and multi-award-winning PropTech broker in Switzerland. We combine highly trained experts with the latest technologies on an intelligent platform to provide customers, brokers and service partners with risk-free, flexible and simplified services. If you can imagine working at Product in Zürich, you would be part of a successful team and achieve success beyond your previous capabilities.

Tasks

Demand creation and traffic

• You grow qualified buyer traffic to properti through product levers: listing pages, search experience, saved searches and alerts, SEO and content that ranks.
• You work with Growth on campaigns and channels, and you own the product side: what happens once a buyer lands with us.
• You build demand for listings that need it: re-activation of matching buyers, targeted alerts and new ways to bring a property back in front of the right people.

Buyer funnel and conversion

• You own the buyer funnel end to end: from first visit to request, qualification, viewing, offer and purchase.
• You find where buyers drop off and fix it, with experiments, not opinions.
• You make sure every buyer request gets a fast, relevant answer, and that our brokers spend their time on the buyers who will buy.

Buyer database, qualification and matching

• You build our buyer database into a strategic asset: every buyer we meet captured once, with clean profiles, search criteria, budget, financing status and activity, kept up to date.
• You grow the database systematically, from our own listings, saved searches, valuations, partners and every buyer interaction across all regions.
• You build how we qualify buyers: intent, budget, financing readiness and timing, from self-declared to verified to certified with financing partners.
• You ship AI-based matching between buyers and properties, including properties before they go public, so that every new listing starts with a list of the right buyers.
• You build buyer nurturing that keeps the right buyers engaged until the right property comes.

Opportunity leads: from buyer to seller

• You identify buyers who own a property and need to sell, and turn them into seller leads for our brokers.
• You design the moments and offers that make a buyer think of properti as their seller: valuation, financing, timing of buy and sell.
• You measure how many mandates come from the buyer side and grow that number.

Build, ship, measure

• You prototype yourself with AI tools, test with real buyers and brokers within days and ship to production.
• You work closely with engineering and data to ship fast, measure impact and stop what does not work.
• You make the buyer funnel measurable: clear definitions, reliable data and one view of the numbers

Job requirements

Who You Are

Must-haves

• 6+ years in product management, with a focus on growth, funnels or marketplaces.
• Experience in real-estate portals, marketplaces
• Strong hands-on mentality with a clear builder mentality
• A track record of moving traffic and conversion numbers with product, not only with marketing spend.
• You build with AI yourself: you prototype, write prompts and know the current tooling first-hand.
• Strong in data: you design customer databases and data models, set up funnels, run experiments and make decisions on evidence.
• You understand SEO, search and alert mechanics, and lead management.
• Fluent German and English. French is a plus.

Nice-to-haves

• Experience with CRM and lead management products used by sales teams.
• Experience in a scaleup between Series A and pre-IPO.

What this is not

• A marketing role that buys traffic
• A role that stops at the launch: adoption and impact are part of the job

Job advantages

What you get

• Full ownership of one of properti's core growth engines.
• A small, fast team and direct access to brokers, buyers and data.
• An attractive compensation package.
• Office in Zürich, flexible working hours and five weeks of holiday per year.