PLG Growth Architect

Software Careers; Basel; On-site; CHF 170,000 - 250,000; Full time

Job summary

Adobe Basel seeks a PLG Strategy Lead to analyze, structure, and scale Product-Led Growth workstreams across Product, Engineering, Marketing, Sales, and Customer Success. You will define a scalable operating model, governance, and dashboards to accelerate product-led growth while preserving speed and autonomy.

The role requires strong cross-functional leadership, data-driven mindset, and ability to influence senior executives.

Qualifications

• Experience in PLG, growth strategy, or product strategy leadership roles.
• Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.
• Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).
• Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.
• Ability to synthesize complex cross-org inputs into clear strategic recommendations.
• Strong communication skills, with experience influencing SVP/EVP-level leaders.

Responsibilities

• Analyze & Structure the PLG Workstreams
• Define a scalable operating model that preserves PLG speed with governance and brand requirements
• Define Integration Strategy & Cross-Company Alignment
• Define Metrics, Analytics & Reporting Framework
• Operationalize and Scale the Unified PLG Motion
• Strategic Leadership & Change Management

Skills

product-led growth strategy

cross-functional leadership

metrics and analytics

integration strategy

data-driven experimentation

stakeholder management

change management

OKR planning

governance frameworks

customer lifecycle management

dashboard creation

training development

communication skills

strategic recommendations

SEO

marketing technologies

enterprise operations models

compliance management

slg–plg hybrid motion

customer success

Job description

Adobe Basel seeks a PLG Strategy Lead to analyze, structure, and scale Product-Led Growth workstreams across Product, Engineering, Marketing, Sales, and Customer Success. You will define a scalable operating model, governance, and dashboards to accelerate product-led growth while preserving speed and autonomy.

The role requires strong cross-functional leadership, data-driven mindset, and ability to influence senior executives.