PhD in AI-Driven Marketing & Consumer Behavior

Universität St.Gallen; Sankt Gallen; On-site; CHF 70,000 - 100,000; Full time

Benefits offered by this job

Doctoral opportunity

Full-time 100%

International collaboration

Executive network access

Thesis supervision

Collaborative team environment

Job summary

The University of St.Gallen invites applications for a full-time research associate position (100%), supporting a doctoral track in applied marketing research. You will work in an interdisciplinary team, conducting empirical studies and publishing in top journals. Engagement includes collaboration with international partners and leading companies, with supervision of your doctoral thesis by Prof.

Dr. Reto Hofstetter.

Qualifications

• Strong interest in innovative research on marketing, consumer behavior, and AI, and its practical relevance.
• Digital affinity and solid IT skills; experience with quantitative research methods (e.g., experimental design, statistics, R or Python) is an advantage.
• A sense of responsibility, organizational talent, and a high degree of initiative and flexibility.
• A professional and confident demeanor, strong commitment, team spirit, and accountability.
• A keen willingness to learn and the ability to quickly familiarize yourself with new topics.
• Excellent command of both English and German (mandatory).
• An outstanding university Master’s degree in business administration, economics, or a related field (e.g., psychology, industrial engineering), with a minimum grade of 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted.

Responsibilities

• Pursue a doctorate in applied marketing research at one of Europe’s leading management schools.
• Hold a full-time research associate position (100%) per university guidelines.
• Conduct scientific work in an interdisciplinary team and publish empirical research in leading journals.
• Collaborate with companies on AI-driven marketing, consumer behavior, and social media topics.
• Access a high-caliber network of executives in marketing, communications, and sales.
• Receive individual supervision of your doctoral thesis by Prof. Dr. Reto Hofstetter.
• Work in a collaborative, collegial team environment.

Skills

Quantitative research methods

English & German proficiency

Initiative & flexibility

Digital affinity

Education

Master's degree in business administration/economics or related field

Tools

R

Python

Job description

The University of St.Gallen invites applications for a full-time research associate position (100%), supporting a doctoral track in applied marketing research. You will work in an interdisciplinary team, conducting empirical studies and publishing in top journals. Engagement includes collaboration with international partners and leading companies, with supervision of your doctoral thesis by Prof.

Dr. Reto Hofstetter.