PhD Position in Applied Marketing Research (m/f/d)

Universität St.Gallen; Sankt Gallen; On-site; CHF 70,000 - 100,000; Full time

Benefits offered by this job

Doctoral opportunity

Full-time 100%

International collaboration

Executive network access

Thesis supervision

Collaborative team environment

Job summary

The University of St.Gallen invites applications for a full-time research associate position (100%), supporting a doctoral track in applied marketing research. You will work in an interdisciplinary team, conducting empirical studies and publishing in top journals. Engagement includes collaboration with international partners and leading companies, with supervision of your doctoral thesis by Prof.

Dr. Reto Hofstetter.

Qualifications

• Strong interest in innovative research on marketing, consumer behavior, and AI, and its practical relevance.
• Digital affinity and solid IT skills; experience with quantitative research methods (e.g., experimental design, statistics, R or Python) is an advantage.
• A sense of responsibility, organizational talent, and a high degree of initiative and flexibility.
• A professional and confident demeanor, strong commitment, team spirit, and accountability.
• A keen willingness to learn and the ability to quickly familiarize yourself with new topics.
• Excellent command of both English and German (mandatory).
• An outstanding university Master’s degree in business administration, economics, or a related field (e.g., psychology, industrial engineering), with a minimum grade of 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted.

Responsibilities

• Pursue a doctorate in applied marketing research at one of Europe’s leading management schools.
• Hold a full-time research associate position (100%) per university guidelines.
• Conduct scientific work in an interdisciplinary team and publish empirical research in leading journals.
• Collaborate with companies on AI-driven marketing, consumer behavior, and social media topics.
• Access a high-caliber network of executives in marketing, communications, and sales.
• Receive individual supervision of your doctoral thesis by Prof. Dr. Reto Hofstetter.
• Work in a collaborative, collegial team environment.

Skills

Quantitative research methods

English & German proficiency

Initiative & flexibility

Digital affinity

Education

Master's degree in business administration/economics or related field

Tools

R

Python

Job description

This is a full-time research associate position (100%), salaried in accordance with the university's guidelines.

The chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. Our projects run in cooperation with top international universities (e.g., Columbia or Stanford) and leading companies. Regular conference participation helps you build your own international network early on.

The University of St.Gallen is among the leading business schools in Europe, with a large and active doctoral community.

Your tasks

What We Offer You

• The opportunity to pursue a doctorate in applied marketing research at one of Europe's leading management schools
• A full-time research associate position (100%) in accordance with the guidelines of the University of St.Gallen
• Scientific work in an interdisciplinary team, with the opportunity to publish empirical research in leading international journals
• Hands-on collaboration with companies on current topics in AI-driven marketing, consumer behavior, and social media
• Access to a high-caliber network of executives in marketing, communications, and sales
• Individual supervision of your doctoral thesis by Prof. Dr. Reto Hofstetter
• A collaborative working atmosphere in a dedicated and collegial team

Your profile

What You Bring

• A strong interest in innovative research on marketing, consumer behavior, and AI, and in its practical relevance
• Digital affinity and solid IT skills; experience with quantitative research methods (e.g., experimental design, statistics, R or Python) is an advantage
• A sense of responsibility, organizational talent, and a high degree of initiative and flexibility
• A professional and confident demeanor, strong commitment, team spirit, and accountability
• A keen willingness to learn and the ability to quickly familiarize yourself with new topics
• Excellent command of both English and German (mandatory)
• An outstanding university Master's degree in business administration, economics, or a related field (e.g., psychology, industrial engineering), with a minimum grade of 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted.

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'800 researchers, educators and professional staff.