PhD in Marketing Tech: Consumer Behavior & AI Research

University of St.Gallen; Schweiz; Vor Ort; CHF 70.000 - 97.000; Vollzeit

Zusammenfassung

The University of St.Gallen invites applications for a full-time research associate position at the intersection of consumer behavior, marketing and technology. You will conduct independent research, apply theory to digital marketing contexts, and collaborate with leading Swiss and international partners.

You will run online experiments using Qualtrics/Prolific, analyze data with Python or R, and contribute to journals.

Qualifikationen

• Above-average degree in business administration, economics, psychology, computer science, data science, or related fields.
• Strong interest in scientific questions related to digital marketing and technology/AI in marketing.
• High level of personal initiative and goal orientation.
• Excellent command of written and spoken English; knowledge of German is beneficial.
• Proficiency in statistics and, ideally, basic coding skills in R/Python.
• Exceptional analytical and conceptual abilities.

Aufgaben

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and statistical analyses using Python or R.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.

Kenntnisse

English proficiency

Statistics

Python

R

Analytical thinking

Initiative

Ausbildung

Above-average degree in business administration, economics, psychology, computer science, data science, or related fields

Tools

Qualtrics

Prolific

Python

R

Jobbeschreibung

The University of St.Gallen invites applications for a full-time research associate position at the intersection of consumer behavior, marketing and technology. You will conduct independent research, apply theory to digital marketing contexts, and collaborate with leading Swiss and international partners.

You will run online experiments using Qualtrics/Prolific, analyze data with Python or R, and contribute to journals.