PhD in Marketing & Consumer Behavior: Tech-Driven Research

Universität St.Gallen; Sankt Gallen; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Zusammenfassung

The Chair of Prof. Dr. Reto Hofstetter at the University of St.Gallen invites applications for a full-time research associate (100%), salaried according to university guidelines.

You will pursue your own research agenda with strong support for data collection, participant incentives and travel. You will conduct independent research at the intersection of consumer behavior, marketing and technology, develop theory, and perform empirical work using online experiments and Python or R.

Qualifikationen

• Above-average degree in business administration, economics, psychology, computer science, data science, or related field.
• Strong interest in scientific questions in digital marketing and technology/AI in marketing.
• High level of personal initiative and goal orientation.
• Excellent command of written and spoken English; knowledge of German is beneficial.
• Proficiency in statistics and, ideally, basic coding in R/Python.
• Exceptional analytical and conceptual abilities.

Aufgaben

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., agentic AI, AR/VR, social media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (Qualtrics and Prolific) and statistical data analyses using Python or R.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.

Kenntnisse

Consumer behavior

Digital marketing

AI in marketing

Statistics

Python

R

English

German

Ausbildung

Bachelor’s or higher in business administration, economics, psychology, CS, data science, or related field

Tools

Qualtrics

Prolific

Jobbeschreibung

The Chair of Prof. Dr. Reto Hofstetter at the University of St.Gallen invites applications for a full-time research associate (100%), salaried according to university guidelines.

You will pursue your own research agenda with strong support for data collection, participant incentives and travel. You will conduct independent research at the intersection of consumer behavior, marketing and technology, develop theory, and perform empirical work using online experiments and Python or R.