Marketing Communications Manager Paper & Board

Omya; Egerkingen; On-site; CHF 90,000 - 120,000; Full time

Job summary

Omya is seeking a Marketing Communications Manager to lead the global strategy for Paper & Board, translating priorities into impactful campaigns across regions. You will manage the full campaign lifecycle, collaborate with product teams, and ensure consistent brand governance while coordinating events and customer engagements worldwide.

The role requires a 4+ year background in international B2B marketing, strong content development skills, and proficiency in CRM/marketing automation

Qualifications

• 4+ years in Marketing Communications in international B2B environment
• Experience planning, executing and measuring integrated campaigns across digital and traditional channels
• Strong understanding of B2B marketing and content development
• Commercial mindset translating business priorities into measurable communication strategies
• CRM/marketing automation experience (Salesforce)
• Excellent project & stakeholder management and communication in a global setting
• Fluent written and spoken English; other languages advantageous
• Willingness to travel internationally up to 10%

Responsibilities

• Develop and drive the global Marketing Communications strategy and annual plan for the Paper & Board business.
• Translate global priorities into impactful campaigns and coordinate execution across regions and countries.
• Lead full campaign lifecycle: planning, content development, execution, measurement, and improvement.
• Define and implement product communication strategies with product/portfolio teams.
• Ensure consistent Omya brand, messaging and governance globally.
• Coordinate international events, trade shows, webinars, and customer engagement initiatives.
• Monitor campaign performance, lead generation and ROI; derive actionable insights.
• Collaborate with regional teams and external agencies to deliver high-quality initiatives.

Skills

Marketing communications

B2B marketing

Campaign management

CRM & marketing automation

English proficiency

Stakeholder management

Project management

Education

Marketing or related degree or technical degree with marketing experience

Tools

Salesforce

Job description

Tasks

• Develop and drive the global Marketing Communications strategy and annual plan for the Paper & Board business, aligned with business priorities, objectives and budget.
• Translate global business priorities into impactful marketing campaigns and coordinate their execution across regions and countries worldwide.
• Lead and manage the full campaign lifecycle, including planning, content development, execution, performance measurement and continuous improvement.
• Define and implement product communication strategies in close collaboration with product and portfolio management teams.
• Ensure consistent global positioning, messaging and application of Omya’s brand, corporate identity and marketing governance standards.
• Coordinate and support international events, trade shows, webinars and customer engagement initiatives to strengthen Omya’s market presence.
• Monitor campaign performance, lead generation and marketing ROI, deriving actionable insights and recommendations for future activities.
• Collaborate with regional, country and sales teams, as well as external agencies and partners, to deliver high-quality marketing communications initiatives globally.

Requirements

• University degree in Marketing, Communications, Business Administration or a related field; alternatively, a degree in a technical or scientific discipline (e.g., Chemical Engineering, Materials Science, Chemistry, Paper Technology or similar) combined with commercial or marketing experience.
• Minimum 4 years of experience in Marketing Communications, preferably within an international B2B environment.
• Proven experience in planning, executing and measuring integrated marketing campaigns across digital and traditional channels.
• Strong understanding of B2B marketing and content development.
• Commercial mindset with the ability to translate business priorities into effective communication strategies and measurable results.
• Experience working with CRM and marketing automation tools, ideally Salesforce.
• Excellent project management, stakeholder management and communication skills, with the ability to manage multiple priorities in a global environment.
• Fluent written and spoken English; additional languages are an advantage.
• Willingness to travel internationally up to 10%

Contact

Daniel Bolliger, HR Business Partner