Marketing Communications Manager Paper & Board

Omya (Schweiz) AG; Egerkingen; On-site; CHF 110,000 - 150,000; Full time

Job summary

Omya (Schweiz) AG in Switzerland seeks a seasoned Marketing Communications lead to shape the global strategy for Paper & Board and translate priorities into impactful campaigns across regions. You will drive the full lifecycle of campaigns, collaborate with product teams, manage budgets, and ensure brand governance.

Ideal candidates will have 4+ years in Marketing Communications, strong B2B content skills, and fluency in English.

Qualifications

• University degree in Marketing, Communications, Business Administration or related field; or a technical/science degree with marketing experience.
• Minimum 4 years in Marketing Communications, ideally within international B2B.
• Experience planning, executing and measuring integrated marketing campaigns across digital and traditional channels.
• Strong understanding of B2B marketing and content development.
• Commercial mindset translating priorities into measurable communication results.
• Experience with CRM and marketing automation, ideally Salesforce.
• Excellent project and stakeholder management and communication; able to manage multiple priorities globally.
• Fluent written and spoken English; additional languages are an advantage.
• Willingness to travel internationally up to 10%.

Responsibilities

• Develop and drive the global Marketing Communications strategy and annual plan for the Paper & Board business.
• Translate global priorities into impactful marketing campaigns across regions and countries worldwide.
• Lead and manage the full campaign lifecycle, including planning, content development, execution, and measurement.
• Define and implement product communication strategies with product and portfolio teams.
• Ensure consistent global positioning, messaging and brand governance standards.
• Coordinate and support international events, trade shows, webinars and customer engagement initiatives.
• Monitor campaign performance, lead generation and marketing ROI, deriving actionable insights.
• Collaborate with regional, country and sales teams, as well as external agencies and partners.

Skills

Marketing communications

Campaign planning

CRM tools

Salesforce

Content development

Education

Marketing degree

Technical/science degree with marketing experience

Tools

Salesforce

Job description

Tasks

• Develop and drive the global Marketing Communications strategy and annual plan for the Paper & Board business, aligned with business priorities, objectives and budget.
• Translate global business priorities into impactful marketing campaigns and coordinate their execution across regions and countries worldwide.
• Lead and manage the full campaign lifecycle, including planning, content development, execution, performance measurement and continuous improvement.
• Define and implement product communication strategies in close collaboration with product and portfolio management teams.
• Ensure consistent global positioning, messaging and application of Omya’s brand, corporate identity and marketing governance standards.
• Coordinate and support international events, trade shows, webinars and customer engagement initiatives to strengthen Omya’s market presence.
• Monitor campaign performance, lead generation and marketing ROI, deriving actionable insights and recommendations for future activities.
• Collaborate with regional, country and sales teams, as well as external agencies and partners, to deliver high-quality marketing communications initiatives globally.

Requirements

• University degree in Marketing, Communications, Business Administration or a related field; alternatively, a degree in a technical or scientific discipline (e.g., Chemical Engineering, Materials Science, Chemistry, Paper Technology or similar) combined with commercial or marketing experience.
• Minimum 4 years of experience in Marketing Communications, preferably within an international B2B environment.
• Proven experience in planning, executing and measuring integrated marketing campaigns across digital and traditional channels.
• Strong understanding of B2B marketing and content development.
• Commercial mindset with the ability to translate business priorities into effective communication strategies and measurable results.
• Experience working with CRM and marketing automation tools, ideally Salesforce.
• Excellent project management, stakeholder management and communication skills, with the ability to manage multiple priorities in a global environment.
• Fluent written and spoken English; additional languages are an advantage.
• Willingness to travel internationally up to 10%

Contact

Daniel Bolliger, HR Business Partner