Manager Digital Marketing - Switzerland

Movado Retail Group; Biel; On-site; CHF 120,000 - 150,000; Full time

Job summary

Movado Group, Inc. seeks a Digital Marketing Manager (100%) to lead digital marketing and e-commerce initiatives across Europe, with a strong focus on Amazon EU. You will own budgets, plan campaigns, coordinate content, and drive online sales while shaping merchandising and performance strategies.

The role requires strategic thinking and hands-on execution, collaboration with brand, product, and regional teams, and a proven track record in fashion or luxury retail online.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 5+ years in digital marketing and e-commerce, preferably in fashion/retail.
• Experience managing significant annual budgets and planning full-year digital strategies.
• Strong familiarity with Amazon advertising, merchandising, and retail performance dynamics.

Responsibilities

• Define and implement digital marketing and e-commerce strategies across Europe with ME oversight.
• Own the annual digital budget and in-year optimization for EU and ME markets.
• Lead Amazon advertising initiatives and coordinate merchandising and content.
• Collaborate with brand, product, and regional teams to align objectives and execution.
• Monitor performance metrics and generate actionable insights for optimization.
• Stay ahead of digital marketing and e-commerce trends to improve customer experience.

Skills

Digital marketing

E-commerce

Stakeholder management

Amazon advertising

Content strategy

Performance analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Amazon Advertising

Job description

JOB PURPOSE

MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing.

To reinforce our E-commerce team, based in Bienne, we are looking for a:

Digital Marketing Manager (100%)

The Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis. Alongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East e-commerce channels.

JOB RESPONSIBILITIES / ROLES

Strategy, Planning & Budget Ownership

Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities.Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.

Stakeholder & Partner Management

Act as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning.Maintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities.Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution.Share campaign results, performance insights, and strategic recommendations with higher management, supporting decision-making and responding to business needs.

Campaigns, Content & Activation

Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression.Coordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments.Ensure paid and organic initiatives work together to support visibility, engagement, and sales objectives.

E-commerce & Digital Merchandising

Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations.Ensure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices.Ensure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths.Apply a strong understanding of Amazon's ecosystem to guide content, merchandising, and campaign execution across marketplaces.

Performance, Insights & Reporting

Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs.Analyze trends in traffic, engagement, and sales to inform optimization and future planning.Use customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution.

Continuous Improvement

Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments.Identify opportunities to enhance customer experience, content quality, and marketplace execution.Continuously evolve approaches based on insights, market dynamics, and business priorities.

REQUIREMENTS

Education

Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience

5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment.Proven experience managing significant annual budgets and planning full-year digital strategies.Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.

Skills

Strong understanding of digital marketing, content, and e-commerce merchandising.Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers.Ability to translate performance data into clear, actionable insights to support decision-making.Strong stakeholder management an