Manager Digital Marketing - Switzerland

Movado Group, Inc; Biel; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid working (2 days home office per

Health insurance contribution

Central location near train station

Job summary

Movado Group, Inc. seeks a Digital Marketing Manager (100%) to strengthen brand presence and online sales, with a strong focus on Amazon EU. Based in Bienne, the role covers strategy, content, and merchandising across Europe, with ME oversight. Hybrid work and cross-brand collaboration are key aspects.

You will own budgets, plan campaigns, coordinate content, and analyze performance to drive results across marketplaces, while aligning with brand guidelines and SEO best practices.

Qualifications

• 5+ years of digital marketing and e-commerce experience, preferably in consumer/fashion/retail.
• Proven experience managing significant annual budgets and planning full-year digital strategies.
• Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.

Responsibilities

• Define and manage digital marketing and e-commerce strategies for Europe with ME oversight.
• Own the annual digital marketing and e-commerce budget across EU and ME, including planning and optimization.
• Oversee e-commerce merchandising, content, and product presentation across marketplaces with SEO alignment.
• Monitor performance metrics across channels and translate insights into actionable optimizations.
• Drive continuous improvement of digital marketing, e-commerce experiences, and Amazon-focused actions.

Skills

Digital marketing

Content & e-commerce

Amazon advertising

Stakeholder management

Data-driven decision making

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Excel

Adobe Creative Suite

Job description

Job Purpose

MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing.

To reinforce our E-commerce team, based in Bienne, we are looking for a:

Digital Marketing Manager (100%)

The Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis. Alongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East e-commerce channels.

Job Responsabilities / Roles

Strategy, Planning & Budget Ownership

• Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.
• Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.
• Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities.
• Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.
• Stakeholder & Partner Management
• Act as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning.
• Maintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities.
• Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution.
• Share campaign results, performance insights, and strategic recommendations with higher management, supporting decision-making and responding to business needs.

Campaigns, Content & Activation

• Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression.
• Coordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments.
• Ensure paid and organic initiatives work together to support visibility, engagement, and sales objectives.

E-commerce & Digital Merchandising

• Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations.
• Ensure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices.
• Ensure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths.
• Apply a strong understanding of Amazon’s ecosystem to guide content, merchandising, and campaign execution across marketplaces.

Performance, Insights & Reporting

• Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs.
• Analyze trends in traffic, engagement, and sales to inform optimization and future planning.
• Use customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution.

Continuous Improvement

• Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments.
• Identify opportunities to enhance customer experience, content quality, and marketplace execution.
• Continuously evolve approaches based on insights, market dynamics, and business priorities.

Requirements

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• 5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment.
• Proven experience managing significant annual budgets and planning full-year digital strategies.
• Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.

Skills

• Strong understanding of digital marketing, content, and e-commerce merchandising.
• Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers.
• Ability to translate performance data into clear, actionable insights to support decision-making.
• Strong stakeholder management and communication skills.

Tools

• Strong working knowledge of Excel.
• Basic familiarity with Adobe Creative tools (e.g. Photoshop, Illustrator).

What We Offer

• A dynamic, respectful, and international environment
• A supportive and positive team
• Flexible working hours
• Hybrid working (2 days home office per week)
• Health insurance contribution
• Central location, close to the train station

MGI Luxury Group Sàrl

For more information about our company, visit us on www.movadogroupinc.com

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.