Manager Digital Marketing - Switzerland

CH01 MGI Luxury Group Sàrl; Biel; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work (2 days home office per wk

Health insurance contribution

Central location near train station

International environment

Job summary

Movado Group is seeking a Digital Marketing Manager to lead digital marketing and e-commerce initiatives across Europe with a focus on Amazon EU and Middle East channels. The role requires strategic budgeting, cross‑functional collaboration, and strong data-driven decision making.

You will manage campaigns, optimize content and merchandising, and drive online sales while aligning with brand objectives. Hybrid work in Switzerland with a dynamic, international team.

Qualifications

• 5+ years of experience in digital marketing and e-commerce, preferably in consumer/fashion/retail.
• Experience managing significant annual budgets and full-year digital strategies.
• Hands-on experience with Amazon (advertising, merchandising, retail performance).
• Familiarity with Amazon ad levers, content standards, and retail performance drivers.

Responsibilities

• Define and own digital marketing and e-commerce strategies across Europe, with ME oversight.
• Own the annual digital marketing and e-commerce budget for EU and ME.
• Coordinate campaigns, content, and activations across marketplaces and brand channels.
• Oversee product content and merchandising for Amazon and other platforms.
• Monitor performance and generate actionable insights to drive optimization.
• Stay current with digital marketing/e-commerce trends and apply improvements.

Skills

Digital marketing

Content strategy

E-commerce merchandising

Stakeholder management

Communication skills

Analytics & insights

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Excel

Adobe Creative tools

Job description

JOB PURPOSE MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing. To reinforce our E-commerce team, based in Bienne, we are looking for a:

Digital Marketing Manager (100%)

The Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis. Alongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East e-commerce channels. In this role, your main responsibilities will include: JOB RESPONSIBILITIES / ROLES Strategy, Planning & Budget Ownership Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East. Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization. Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities. Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact. Stakeholder & Partner Management Act as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning. Maintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities. Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution. Share campaign results, performance insights, and strategic recommendations with higher management, supporting decision‑making and responding to business needs. Campaigns, Content & Activation Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression. Coordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments. Ensure paid and organic initiatives work together to support visibility, engagement, and sales objectives. E-commerce & Digital Merchandising Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations. Ensure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices. Ensure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths. Apply a strong understanding of Amazon’s ecosystem to guide content, merchandising, and campaign execution across marketplaces. Performance, Insights & Reporting Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs. Analyze trends in traffic, engagement, and sales to inform optimization and future planning. Use customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution. Continuous Improvement Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments. Identify opportunities to enhance customer experience, content quality, and marketplace execution. Continuously evolve approaches based on insights, market dynamics, and business priorities.

REQUIREMENTS

Education Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience 5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment. Proven experience managing significant annual budgets and planning full-year digital strategies. Strong hands‑on experience with Amazon, including advertising, merchandising, and retail performance dynamics. Skills Strong understanding of digital marketing, content, and e‑commerce merchandising. Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers. Ability to translate performance data into clear, actionable insights to support decision‑making. Strong stakeholder management and communication skills. Tools Strong working knowledge of Excel. Basic familiarity with Adobe Creative tools (e.g. Photoshop, Illustrator).

WHAT WE OFFER

• A dynamic, respectful, and international environment
• A supportive and positive team
• Flexible working hours
• Hybrid working (2 days home office per week)
• Health insurance contribution
• Central location, close to the train station

MGI Luxury Group Sàrl For more information about our company, visit us on www.movadogroupinc.com

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws. Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches. As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands‑on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. A successful global corporation, Movado Group employs over 1,100 people worldwide. Our corporate headquarters are in Paramus, New Jersey. We have manufacturing facilities in Switzerland and the Far East, and regional offices in France, Germany, the United Kingdom, China including Hong Kong. We enjoy a strong international presence as a leader in the watch industry. From fashion to luxury, our distinctive and diverse brands offer a wide range of growth opportunities. Join the Movado Group team and work for the best brands in the market, while becoming a part of a world‑class organization.