Head of DTC Brand & eCommerce Strategy

MKS PAMP; Genf; Vor Ort; CHF 220.000 - 320.000; Vollzeit

Zusammenfassung

MKS PAMP is seeking a seasoned DTC leader to own PAMP.com’s end-to-end customer experience across web and app. You will drive strategy, brand alignment and commercial performance, coordinating with BIG and regional teams to rollout across markets and maintain governance.

The role requires a strong AI-enabled, data-driven mindset and a track record in luxury/high-value digital commerce. You will lead brand standards, oversee platform development, and manage paid/earned/owned media with a focus on

Qualifikationen

• Master’s degree in Marketing, e-commerce, or a similar field.
• 15+ years in senior ecommerce / DTC leadership across multiple markets with KPI ownership.
• Experience delivering brand-first transactional capabilities across web and app.
• Experience in high-value, trust-sensitive categories (bullion, luxury, jewellery, watches).
• Strong digital marketing and SEO track record with commercial literacy.

Aufgaben

• Define and implement the Direct-to-Consumer (DTC) strategy for PAMP.com and its phased rollout.
• Own end-to-end customer experience, ensuring web/app parity and Veriscan integration.
• Define Digital Marketing and SEO structure, and oversee paid/earned/owned media.
• Own KPIs: ROAS, CAC, LTV, AOV, conversion, margin; establish monthly reporting cadence.
• Oversee platform/app development with BIG and manage pricing, payments, fulfilment and fraud risk.
• Coordinate with BIG, Marketing, regional teams and Group functions; define KYC/AML governance.

Kenntnisse

Stakeholder management

AI literacy

Data-driven

Leadership

Ausbildung

Master’s degree in Marketing or ecommerce

Jobbeschreibung

MKS PAMP is seeking a seasoned DTC leader to own PAMP.com’s end-to-end customer experience across web and app. You will drive strategy, brand alignment and commercial performance, coordinating with BIG and regional teams to rollout across markets and maintain governance.

The role requires a strong AI-enabled, data-driven mindset and a track record in luxury/high-value digital commerce. You will lead brand standards, oversee platform development, and manage paid/earned/owned media with a focus on