Global DTX Marketing Lead - PWS Growth

Logitech; Lausanne; Hybrid; CHF 140.000 - 200.000; Vollzeit

Zusammenfassung

Logitech in Lausanne is seeking a Global DTX Marketing Manager to lead the PWS category within the DTX online channel. You will shape strategy, audience journeys, and scalable frameworks across global markets.

You will collaborate with Product, Brand and Regional teams, driving insights, performance analytics and a rigorous testing culture with up to 15% travel and a hybrid work model.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Digital Media or related field; Master’s preferred.
• 5+ years in marketing, digital content strategy or e-commerce; cross-channel campaigns experience preferred.
• Proven success launching and optimizing cross-channel campaigns and digital content.
• Strong collaborative skills to lead global cross-functional teams.
• Expertise in consumer journey design, digital content best practices and performance analytics.
• Excellent project management, briefing, stakeholder communication and reporting skills.
• Proactive and assertive; a clear business leader.

Aufgaben

• Define and segment global audiences for the DTX channel; leverage data to drive engagement and conversion.
• Architect the long-term DTX marketing strategy and roadmap aligned with growth targets.
• Establish strategic frameworks for PWS consumer journey mapping and audience acquisition/retention.
• Lead upstream content strategy and narrative requirements for PWS consumer personas on the DTX platform.
• Develop scalable global playbooks and marketing frameworks for regional activation of local campaigns.
• Partner with PWS Product Marketing to synchronize DTX strategies with product launches and category goals.
• Drive cross-functional alignment between PWS Brand, Product and Regional teams for a unified marketing voice.
• Oversee the global PWS DTX marketing calendar and prioritize initiatives to maximize impact.

Kenntnisse

Collaborative leadership

Digital analytics

Project management

Strategic marketing

Ausbildung

Bachelor’s degree in Marketing/Communications/Digital Media

Master’s degree preferred

Tools

A/B testing

Jobbeschreibung

Logitech in Lausanne is seeking a Global DTX Marketing Manager to lead the PWS category within the DTX online channel. You will shape strategy, audience journeys, and scalable frameworks across global markets.

You will collaborate with Product, Brand and Regional teams, driving insights, performance analytics and a rigorous testing culture with up to 15% travel and a hybrid work model.