Senior Manager, Performance Marketing — DTC Growth (EMEA)

vfc; Kreis Stabio; Vor Ort; CHF 140.000 - 190.000; Vollzeit

Zusammenfassung

The North Face EMEA in Stabio, Switzerland, is seeking a Senior Manager, Performance Marketing to drive digital strategy and execution for the DTC team. You will lead CRM, SEO, Paid Search, Shopping and Paid Social to accelerate growth across markets.

Responsibilities include defining KPI frameworks, managing agency relationships, and delivering data‑driven insights. You will build dashboards, optimize budgets, and collaborate with Brand and Loyalty teams; English fluency is essential.

Qualifikationen

• 7+ years leading performance marketing for a brand-led, multi-market business.
• Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP.
• Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console - plus strong Excel/PowerPoint skills.
• Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
• Exceptional stakeholder management and presentation skills; able to influence at all levels.
• Full professional English (another European language is a plus).

Aufgaben

• Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives.
• Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders.
• Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation.
• Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys.
• Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan.
• Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team.
• Champion a test-and-learn culture-run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM.
• Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights.
• Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth.
• Build and automate dashboards that surface real-time results and empower rapid decision-making.
• Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team's resident expert.

Kenntnisse

Performance marketing

Multi-market leadership

GA4

Google Ads

Meta Business Manager

Excel

English

Tools

Google Ads

Meta Business Manager

Google Search Console

Jobbeschreibung

The North Face EMEA in Stabio, Switzerland, is seeking a Senior Manager, Performance Marketing to drive digital strategy and execution for the DTC team. You will lead CRM, SEO, Paid Search, Shopping and Paid Social to accelerate growth across markets.

Responsibilities include defining KPI frameworks, managing agency relationships, and delivering data‑driven insights. You will build dashboards, optimize budgets, and collaborate with Brand and Loyalty teams; English fluency is essential.