Growth Marketing Lead - ABM & Pipeline

Nexi; Schweiz; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Attractive salary

Tech equipment

International team

PayTech University

Zusammenfassung

Nexi is seeking a Growth Marketing Specialist to join the team in Wallisellen (Zurich). You will design and execute integrated marketing initiatives across digital and offline channels, driving lead generation and pipeline growth for Nexi's payment solutions.

You will partner with Enterprise Sales for ABM initiatives, lead end-to-end campaign management, and deliver webinars, events, and email programs that engage prospects through the customer journey.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in B2B marketing, demand generation, growth marketing, or campaign management.
• Proven experience planning and executing multi-channel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, or similar).
• Strong analytical skills with the ability to interpret campaign performance data, build reports, and translate insights into actionable recommendations.

Aufgaben

• Develop and execute growth marketing strategies that drive lead generation and pipeline growth across both digital and offline channels.
• Partner closely with our Enterprise Sales team to design and implement targeted Account-Based Marketing (ABM) initiatives that accelerate business opportunities.
• Lead end-to-end campaign management in collaboration with our direct sales teams, ensuring alignment with business objectives and revenue goals.
• Conceptualize, coordinate, and deliver impactful webinars, events, email marketing programs, and ABM campaigns that engage prospects throughout the customer journey.
• Work hand-in-hand with Sales to ensure seamless lead handoff, effective lead nurturing, and continuous pipeline development.
• Monitor campaign performance and marketing funnel metrics, identifying opportunities for optimization and growth.
• Create insightful reports, dashboards, and data-driven recommendations that support decision‑making across Marketing and Management.

Kenntnisse

Growth marketing

Lead generation

ABM

Analytics

Ausbildung

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Jobbeschreibung

Nexi is seeking a Growth Marketing Specialist to join the team in Wallisellen (Zurich). You will design and execute integrated marketing initiatives across digital and offline channels, driving lead generation and pipeline growth for Nexi's payment solutions.

You will partner with Enterprise Sales for ABM initiatives, lead end-to-end campaign management, and deliver webinars, events, and email programs that engage prospects through the customer journey.