Growth Hacker B2B & B2C

enshift AG; Baar; On-site; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Salary package

Training opportunities

Creative freedom

Impact on energy transition

Job summary

enshift AG is seeking a results-driven Growth Marketing Lead to accelerate demand in Europe through data-driven experiments across search, paid social, email, and other channels. You will own end-to-end campaigns for B2B and B2C, sharpen messaging with Sales, and build scalable CRM and automation workflows to improve lead quality and conversion.

You’ll thrive in an entrepreneurial environment, combine hands-on campaign execution with strategic thinking, and communicate fluently in German and

Qualifications

• Minimum of 5 years of experience in growth, performance or digital marketing with marketing automation.
• Data-driven pragmatist who runs campaigns, bases decisions on data and seeks measurable results.
• Growth hacker mindset with rapid experiments to scale what works.
• Familiar with CRM and automation tools and how marketing translates into revenue.
• Hands-on, structured and entrepreneurial.
• Fluent in German and English; French is a plus.
• Nice to have: B2C marketing, web analytics and attribution, renewable energy interest.

Responsibilities

• Design, execute and optimise digital campaigns across search, paid social, email and other channels.
• B2C and B2B: identify target audiences, test channels and messaging, and scale successful approaches.
• Sales alignment: sharpen messaging together with Sales and improve lead quality and handover.
• CRM & Automation: build CRM structures, workflows, lead nurturing and follow-up sequences.
• Data & conversion: define KPIs, analyse and test funnels and landing pages, create reports and turn insights into action.
• Scaling: leverage digital tools and AI to reduce manual work.

Skills

Growth marketing

Performance marketing

Digital marketing

Marketing automation

CRM

Tools

CRM tools

Marketing automation tools

Job description

About enshift AG

enshift is a technology company focused on renewable energy, supporting real estate and industrial clients with the analysis, financing, execution, and continuous optimization of sustainable energy solutions. Through a digital platform, clients improve the economic efficiency and carbon footprint of their properties while minimizing technical, commercial, and energy risks. We operate in five markets: Switzerland, Germany, France, Austria and Italy.

Your role and impact

• Design, execute and optimise digital campaigns across search, paid social, email and other channels.
• B2C and B2B: Identify target audiences, test channels and messaging, and scale successful approaches.
• Sales Alignment: Sharpen messaging together with Sales and improve lead quality and handover.
• CRM & Automation: Build CRM structures, workflows, lead nurturing and follow-up sequences.
• Data & Conversion: Define KPIs, analyse and test funnels and landing pages, create reports and turn insights into action.
• Scaling: Leverage digital tools and AI to reduce manual work.

Our ideal candidate

• Minimum of 5 years of experience in growth, performance or digital marketing, as well as in marketing automation.
• You are a data-driven pragmatist: you run campaigns yourself, base your decisions on data and favour fast, measurable results over perfect plans.
• You have a growth hacker mindset: you run rapid experiments, find unconventional ways to acquire customers and scale what works.
• You are familiar with CRM and automation tools and understand how marketing translates into revenue.
• You are hands-on and structured and thrive in an entrepreneurial environment.
• You communicate confidently in German and English. French is a plus.
• Nice to have: Experience in building B2C marketing, knowledge of web analytics and attribution, and an interest in renewable energy.

You don't need to meet every requirement. What matters most is analytical thinking, a strong ability to execute and the ambition to align marketing with measurable results.

Your first months at enshift AG

In your first months, you will analyze existing acquisition channels and set up your initial testing framework for both B2B and B2C campaigns. You will ship your first batch of conversion experiments on the digital platform and collaborate across teams to refine our messaging for renewable energy solutions. By the end of this period, you will have established a steady cadence of testing and data-driven optimization to scale user acquisition.

Benefits

• An attractive salary package and exciting development opportunities
• Further training in renewable energies and project management
• A dynamic, innovative environment with short decision-making processes and plenty of creative freedom
• The opportunity to play an active role in the energy transition and make a real impact