Founding Marketing Manager

Anthropos inc.; Chiasso; Hybrid; CHF 42,000 - 50,000; Full time

Benefits offered by this job

Stock options

Relocation support

Job summary

Anthropos is hiring its first marketing lead to own and build the function from the ground up in Chiasso. You will work directly with the founder and the sales team to grow pipeline, brand, and revenue through hands-on campaigns, content, events, and measurement.

The role is highly operational: you will write copy, ship campaigns, run events, and analyze data to drive decisions. Fluency in English is a must; Italian is a plus in a fast-paced startup setting.

Qualifications

• Entrepreneurial, operator mindset with experience in startups across demand gen, content, events, and product marketing.
• Operates with speed, ownership, and measurable results.
• Heavy use of Claude Code or similar AI tools is expected.
• Willingness to work in a fast-paced startup with high accountability.
• Fluent in written and spoken English; Italian a plus.

Responsibilities

• Design and run demand generation campaigns to feed the sales pipeline.
• Grow organic presence via SEO and AI-assisted discovery.
• Plan and execute conferences, dinners, and events end to end.
• Shape content and branding across website, blog, LinkedIn, and emails.
• Measure performance, report learnings, and scale successful channels.
• Build repeatable processes and contribute to building a team.

Skills

Demand gen

Content marketing

Events

Product marketing

Startup marketing

Operational mindset

Analytics

Entrepreneurial mindset

Tools

Claude Code

Job description

Anthropos is the Enterprise AI transformation platform. We help companies map, verify, and develop the skills of their workforce with AI Simulations, AI Labs, AI Interviews, and our AI Academy. Enterprises in energy, transportation, and technology use us to answer a question no HR system can: what can our people actually do, and are they ready for AI?

We are a global team that has been building in the skills and assessment space for more than a decade. Most of us built and scaled a previous company in this exact market to a successful exit. Now we are doing it again, with AI at the core.

The role

You will be our first marketing hire, and you will own marketing.

There is no playbook to inherit and no team to delegate to on day one. You will work side by side with our CEO and founder and with the sales team, from our offices in Chiasso, and your job is to build the machine that grows our pipeline, our brand, and ultimately our revenue.

This is an operator role, not a strategy-only role. You will write the copy, ship the campaign, run the event, look at the data, and decide what to do next. If that excites you more than managing an agency, keep reading.

What you'll do

• Demand generation. Design and run campaigns that put qualified enterprise buyers (CHROs, HR and Engineering leaders, CTOs) in front of our sales team. You own the pipeline number with them.
• SEO and GEO. Grow our organic presence on search engines and inside AI assistants (ChatGPT, Claude, Perplexity). Being found by AI is as important to us as being found by Google, and we are early enough that you can win here.
• Events. Plan and run our presence at conferences, executive dinners, and our own events, end to end: pick them, organize them, work the room, follow up.
• Content and brand. Shape how Anthropos sounds and looks in public: website, blog, LinkedIn, email, sales materials. Make the brand feel as good as the product.
• Measurement. Instrument what you do, report on what worked, kill what didn't, and double down fast.
• Structure. As things start working, turn them into repeatable processes and eventually into a team you help build.

Who you are

• An entrepreneur at heart who knows marketing. You treat the function like your own business: you spot opportunities, act without waiting for permission, and own the outcome. Behind that instinct is real experience: years of generalist marketing in startups across demand gen, content, events, and product marketing, so you know which levers actually move pipeline.
• Someone who gets things done. You are extremely operational. You default to doing, not briefing someone else to do, and you bring results fast. You like being measured on them.
• An expert with Claude Code, or a heavy daily user of it. We use AI in a very advanced way across the whole company, and we expect marketing to work the same way: producing at a pace and volume a traditional marketer can't match. This is a real requirement, not a nice-to-have.
• Confident in a startup that moves very fast. We change direction quickly, the bar is high, and some days are stressful. In exchange, you will learn more in a year here than in five anywhere else. You need to genuinely want that trade.
• A big risk-taker. You launch things that might fail, test channels nobody assigned you, and own the result either way.
• Not looking for a nine-to-five. This is a startup job, and we are honest about what that means: we work quite a lot. If what you want is a predictable 9-to-5, this is not the right fit, and that's okay. If you want the intensity because of what you get to build, own, and learn, you will feel at home.
• Fluent in written and spoken English, at a near-perfect level. Most of what you produce will be read by an international audience. Italian is a plus.
• Able to work from our offices in Chiasso, Ticino. We work in person, with one remote day per week (Thursdays). Relocation support is available where possible.

What you'll get

• CHF 42,000–50,000 per year, plus a very generous stock package. We'd rather be upfront: this is a startup salary paired with real ownership in the company, and the upside grows with the business you help build.
• Relocation support, where available, if you are not already in the area.
• The ability to grow very fast. You start as our first marketing hire; if you deliver, you build and lead the function. No queue of people ahead of you.
• A direct working relationship with the founder and the sales team: short feedback loops, no layers.
• The tools to work like it's the AI era: Claude Code, our own platform, and budget for what you need.