Global Social Media Lead: Strategy, Campaigns & Insights

Curaden AG; Gabeldingen; On-site; CHF 110,000 - 170,000; Full time

Benefits offered by this job

Meaningful work

Grow with ambitious company

Dynamic, collaborative environment

Ownership and initiative

Professional development opportunities

Competitive benefits

Job summary

Curaprox is seeking an experienced Social Media Leader to map and consolidate accounts across platforms and define a unified brand voice for regional markets. You will lead a global content calendar and collaborate with creative, product and regional teams to craft native, platform-optimised content.

Fluent English is required with German/French as a strong advantage. You will drive analytics, KPIs and monthly reports, acting as the global hub for social media in collaboration with marketing, PR

Qualifications

• 5–7 years of experience in social media, ideally in consumer health/beauty or FMCG.
• Proven experience scaling social strategies across multiple markets and accounts.
• Bachelor’s degree in Marketing, Communications or related field; Master’s advantageous.
• Fluent English; German/French a strong advantage.
• Strong knowledge of scheduling, analytics and listening tools.

Responsibilities

• Map and consolidate all local Curaprox accounts across major platforms.
• Define a unified brand voice and regional sub-identities.
• Develop and maintain a global social style guide and content pillars.
• Lead a social-first content calendar aligned with campaigns.
• Produce native, platform-optimised content with cross-functional teams.
• Onboard and manage Key Opinion Leaders for campaigns.
• Implement community-management processes and social listening insights.
• Define KPI dashboards and report monthly to leadership.
• Act as global hub for social media with regional partners.

Skills

Strategic thinking

Social media management

Content development

Influencer relationships

Brand voice

Analytics and reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Master’s degree (advantage)

Tools

Meta Business Suite

TikTok for Business

YouTube Studio

LinkedIn Campaign Manager

Sprinklr / Sprout Social / Brandwatch

Job description

Curaprox is seeking an experienced Social Media Leader to map and consolidate accounts across platforms and define a unified brand voice for regional markets. You will lead a global content calendar and collaborate with creative, product and regional teams to craft native, platform-optimised content.

Fluent English is required with German/French as a strong advantage. You will drive analytics, KPIs and monthly reports, acting as the global hub for social media in collaboration with marketing, PR