Global Social-First Media Leader for Dental Wellness

Curaden Ag; Luzern; Presencial; CHF 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employee benefits

Dynamic collaborative culture

Descripción de la vacante

Curaprox, based in Switzerland, seeks a strategic Global Social Media Manager to shape and expand our social presence worldwide. You will build a multi-market social landscape, tailor voices for regional audiences, and lead a social-first approach supporting our oral-self-care mission.

You will own KOL programmes, develop community experiences, and work with regional teams to ensure consistency while respecting cultural nuances.

Formación

• 5–7 years in social media, ideally within consumer health, beauty, FMCG or an international consumer brand.
• Proven experience developing and scaling social media strategies across multiple markets and accounts.
• Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage.
• Fluent English, written and spoken; German and/or French is a strong advantage.

Responsabilidades

• Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms.
• Define a unified brand voice while tailoring sub-identities for regional markets and channel-specific audiences.
• Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
• Lead the creation of a social-first content calendar aligned with product launches, campaigns and educational initiatives.
• Partner with creative, product and regional teams to produce native, platform-optimised content such as video, reels, carousel posts, stories and short-form audio.
• Identify, onboard and nurture Key Opinion Leaders across key markets and develop collaborative campaigns that strengthen credibility and reach.
• Implement effective community-management processes covering monitoring, engagement, crisis response and loyalty programmes.
• Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R&D.
• Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
• Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.
• Act as the global hub for social media, working closely with regional marketing, PR and e-commerce teams.
• Coach local market managers on best practices, ensuring consistency while respecting cultural nuances.

Conocimientos

Social media strategy

Multi-market management

English fluency

Copywriting

KOL management

Analytics tools

Content planning

Educación

Bachelor's in Marketing/Communications

Master's degree (advantage)

Herramientas

Sprinklr

Sprout Social

Brandwatch

Meta Business Suite

TikTok for Business

YouTube Studio

LinkedIn Campaign Manager

Descripción del empleo

Curaprox, based in Switzerland, seeks a strategic Global Social Media Manager to shape and expand our social presence worldwide. You will build a multi-market social landscape, tailor voices for regional audiences, and lead a social-first approach supporting our oral-self-care mission.

You will own KOL programmes, develop community experiences, and work with regional teams to ensure consistency while respecting cultural nuances.