Global Social Media & Growth Lead

Curaden Global; Kriens; On-site; CHF 110,000 - 150,000; Full time

Job summary

Curaprox, a leading global oral-self-care brand, seeks a strategic and creative Global Social Media Manager to shape our worldwide voice. You will orchestrate a multi-market social landscape, tailor regional voices, and drive a social-first approach that turns followers into loyal fans.

You will own KOL programs and build high-impact community experiences, collaborating with creative, product and regional teams to deliver platform-optimised content and data-driven improvements.

Qualifications

• 5–7 years of social media experience in consumer health or global brands.
• Proven track record across multiple markets and accounts.
• Bachelor's in Marketing/Communications; Master’s a plus.
• fluent English; German and/or French is a strong advantage.
• Strong knowledge of scheduling, analytics and listening tools.
• Excellent copywriting and storytelling for oral self-care.

Responsibilities

• Map and consolidate local Curaprox social accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and more.
• Define a unified brand voice for regional markets and channel audiences.
• Develop and maintain a global social style guide and content pillars.
• Lead creation of a social-first content calendar aligned with launches and campaigns.
• Produce native content (video, reels, carousel posts, stories, short-form audio) with cross-functional teams.
• Identify and onboard KOLs across markets and develop collaborative campaigns.
• Implement community-management processes covering monitoring, engagement and loyalty programs.
• Use social listening to capture insights and feed findings to product & R&D.
• Select and optimise platforms like Sprinklr, Sprout Social, Brandwatch for management and analytics.
• Define KPI dashboards and provide monthly performance reports for leadership.
• Act as global hub for social media, coordinating with regional marketing, PR and e-commerce.
• Coach local market managers on best practices while respecting cultural nuances.

Skills

Social media strategy

KOL management

Content calendar

Multi-market experience

Analytics & reporting

Copywriting & storytelling

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprinklr

Sprout Social

Brandwatch

Meta Business Suite

TikTok for Business

YouTube Studio

LinkedIn Campaign Manager

Job description

Curaprox, a leading global oral-self-care brand, seeks a strategic and creative Global Social Media Manager to shape our worldwide voice. You will orchestrate a multi-market social landscape, tailor regional voices, and drive a social-first approach that turns followers into loyal fans.

You will own KOL programs and build high-impact community experiences, collaborating with creative, product and regional teams to deliver platform-optimised content and data-driven improvements.