Global Social Media Manager 100%

Curaden Global; Kriens; On-site; CHF 110,000 - 150,000; Full time

Job summary

Curaprox, a leading global oral-self-care brand, seeks a strategic and creative Global Social Media Manager to shape our worldwide voice. You will orchestrate a multi-market social landscape, tailor regional voices, and drive a social-first approach that turns followers into loyal fans.

You will own KOL programs and build high-impact community experiences, collaborating with creative, product and regional teams to deliver platform-optimised content and data-driven improvements.

Qualifications

• 5–7 years of social media experience in consumer health or global brands.
• Proven track record across multiple markets and accounts.
• Bachelor's in Marketing/Communications; Master’s a plus.
• fluent English; German and/or French is a strong advantage.
• Strong knowledge of scheduling, analytics and listening tools.
• Excellent copywriting and storytelling for oral self-care.

Responsibilities

• Map and consolidate local Curaprox social accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and more.
• Define a unified brand voice for regional markets and channel audiences.
• Develop and maintain a global social style guide and content pillars.
• Lead creation of a social-first content calendar aligned with launches and campaigns.
• Produce native content (video, reels, carousel posts, stories, short-form audio) with cross-functional teams.
• Identify and onboard KOLs across markets and develop collaborative campaigns.
• Implement community-management processes covering monitoring, engagement and loyalty programs.
• Use social listening to capture insights and feed findings to product & R&D.
• Select and optimise platforms like Sprinklr, Sprout Social, Brandwatch for management and analytics.
• Define KPI dashboards and provide monthly performance reports for leadership.
• Act as global hub for social media, coordinating with regional marketing, PR and e-commerce.
• Coach local market managers on best practices while respecting cultural nuances.

Skills

Social media strategy

KOL management

Content calendar

Multi-market experience

Analytics & reporting

Copywriting & storytelling

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprinklr

Sprout Social

Brandwatch

Meta Business Suite

TikTok for Business

YouTube Studio

LinkedIn Campaign Manager

Job description

Curaprox is looking for a strategic and creative Global Social Media Manager to shape and expand our social presence worldwide. You will structure a complex, multi‑market social landscape, create a distinct voice for each channel, and lead a social‑first approach that fuels our oral‑self‑care mission. The role also owns KOL programmes and builds high‑impact community experiences that turn followers into loyal fans.

Learn more

Your tasks

• Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms.
• Define a unified brand voice while tailoring sub-identities for regional markets and channel‑specific audiences.
• Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
• Lead the creation of a social‑first content calendar aligned with product launches, campaigns and educational initiatives.
• Partner with creative, product and regional teams to produce native, platform‑optimised content such as video, reels, carousel posts, stories and short‑form audio.
• Identify, onboard and nurture Key Opinion Leaders across key markets and develop collaborative campaigns that strengthen credibility and reach.
• Implement effective community‑management processes covering monitoring, engagement, crisis response and loyalty programmes.
• Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R&D.
• Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
• Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.
• Act as the global hub for social media, working closely with regional marketing, PR and e‑commerce teams.
• Coach local market managers on best practices, ensuring consistency while respecting cultural nuances.

Your profile

• 5–7 years of experience in social media, ideally within consumer health, beauty, FMCG or an international consumer brand.
• Proven experience developing and scaling social media strategies across multiple markets and accounts.
• Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage.
• Fluent English, written and spoken; German and/or French is a strong advantage.
• Strong knowledge of social scheduling, analytics and listening tools, as well as Meta Business Suite, TikTok for Business, YouTube Studio, LinkedIn Campaign Manager and emerging platforms.
• Experience building and managing relationships with KOLs, scientific and dental professionals, influencers and lifestyle creators.
• Strong strategic and analytical skills, with the ability to translate brand objectives into data‑driven social strategies.
• Confident presenting insights, recommendations and performance results to senior and executive stakeholders.
• Strong visual sense and copywriting skills, with the ability to create compelling stories around oral self‑care.
• Strong project‑management skills and the ability to manage multiple launches, deadlines and cross‑functional stakeholders simultaneously.
• Proactive, collaborative and hands‑on, with the ability to balance strategy, creativity and execution in an international environment.

Curaprox convinces with

• meaningful and varied work with the opportunity to make a visible impact
• the chance to grow together with an ambitious, fast‑growing company
• a dynamic and collaborative working environment with a personal, approachable culture
• trust, ownership and the freedom to contribute your ideas and shape your area of responsibility
• opportunities to develop professionally, take on new challenges and grow your career
• an environment that values initiative, collaboration and entrepreneurial thinking
• attractive employee benefits and employment conditions

HAVE WE JUST DESCRIBED YOUR DREAM JOB?

Curaden AG, based in Kriens near Lucerne, is more than just a company – we embody a vision, a system, and a philosophy that sets global standards. Under our CURAPROX brand, we are revolutionizing dental care and striving for nothing less than a healthier and happier society. Our promise "Better health for you" drives us to develop innovative and pioneering dental products that captivate people in over 90 countries across six continents.