Global Social Media Manager 100%

Curaden AG; Kriens; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Meaningful work with impact

Ambitious, fast-growing company

Dynamic, collaborative culture

Ownership and freedom to shape your领域

Professional development opportunities

Competitive employee benefits

Job summary

Curaden AG, based in Kriens near Lucerne, seeks a Global Social Media Manager to shape a multi-market social landscape and build a social-first approach for CURAPROX. You will own voice, content pillars, and KPI-driven performance across channels.

The role includes global hub responsibilities, collaboration with regional teams, and leadership in KOL partnerships to grow brand reach and engagement.

Qualifications

• 5–7 years of experience in social media, ideally in consumer health, beauty, FMCG, or international brands.
• Proven experience scaling social media strategies across markets and accounts.
• Bachelor’s in Marketing/Communications/Business; Master’s is a plus.
• Fluent in English; French is a strong advantage.
• Strong knowledge of scheduling, analytics, and listening tools; platform-specific proficiencies.
• Experience building relationships with KOLs, scientists, dental professionals, and creators.
• Strong strategic, analytical, and presentation skills for leadership.
• Ability to manage multiple launches, deadlines, and cross-functional stakeholders.

Responsibilities

• Map and consolidate local Curaprox social accounts across major platforms.
• Define a unified brand voice with region-specific adaptations.
• Develop and maintain a global social style guide and content pillars.
• Lead creation of a social-first content calendar aligned with launches and campaigns.
• Produce native, platform-optimized content (video, reels, carousels, stories).
• Identify, onboard, and manage Key Opinion Leaders across markets.
• Implement community-management processes for engagement, crisis, and loyalty.
• Use social listening to capture insights and feed R&D with trends.
• Select and optimize social media management/analytics platforms.
• Define KPI dashboards and report monthly to senior leadership.
• Act as global hub, collaborating with regional marketing, PR, and e‑commerce.
• Coach local market managers on best practices and consistency.

Skills

Multichannel social strategy

Team leadership

Content creation

Social listening & analytics

KOL management

Brand voice development

Project management

Education

Bachelor’s in Marketing/Communications/Business

Master’s degree (advantage)

Tools

Sprinklr

Sprout Social

Brandwatch

Facebook/Instagram Business Suite

TikTok for Business

YouTube Studio

LinkedIn Campaign Manager

Job description

Global Social Media Manager 100%

Curaden AG, based in Kriens near Lucerne, is more than just a company – we embody a vision, a system, and a philosophy that sets global standards. Under our CURAPROX brand, we are revolutionizing dental care and striving for nothing less than a healthier and happier society. Our promise "Better health for you" drives us to develop innovative and pioneering dental products that captivate people in over 90 countries across six continents. Curaprox is looking for a strategic and creative Global Social Media Manager to shape and expand our social presence worldwide. You will structure a complex, multi?market social landscape, create a distinct voice for each channel, and lead a social?first approach that fuels our oral?self?care mission. The role also owns KOL programmes and builds high?impact community experiences that turn followers into loyal fans.

Your tasks

• Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms.
• Define a unified brand voice while tailoring sub-identities for regional markets and channel-specific audiences.
• Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
• Lead the creation of a social-first content calendar aligned with product launches, campaigns and educational initiatives.
• Partner with creative, product and regional teams to produce native, platform-optimised content such as video, reels, carousel posts, stories and short-form audio.
• Identify, onboard and nurture Key Opinion Leaders across key markets and develop collaborative campaigns that strengthen credibility and reach.
• Implement effective community-management processes covering monitoring, engagement, crisis response and loyalty programmes.
• Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R&D.
• Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
• Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.
• Act as the global hub for social media, working closely with regional marketing, PR and e-commerce teams.
• Coach local market managers on best practices, ensuring consistency while respecting cultural nuances.

Your profile

• 5–7 years of experience in social media, ideally within consumer health, beauty, FMCG or an international consumer brand.
• Proven experience developing and scaling social media strategies across multiple markets and accounts.
• Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage.
• Fluent English, written and spoken; and/or French is a strong advantage.
• Strong knowledge of social scheduling, analytics and listening tools, as well as Business Suite, TikTok for Business, YouTube Studio, LinkedIn Campaign Manager and emerging platforms.
• Experience building and managing relationships with KOLs, scientific and dental professionals, influencers and lifestyle creators.
• Strong strategic and analytical skills, with the ability to translate brand objectives into data-driven social strategies.
• Confident presenting insights, recommendations and performance results to senior and executive stakeholders.
• Strong visual sense and copywriting skills, with the ability to create compelling stories around oral self-care.
• Strong project-management skills and the ability to manage multiple launches, deadlines and cross-functional stakeholders simultaneously.
• Proactive, collaborative and hands‑on, with the ability to balance strategy, creativity and execution in an international environment.

Curaprox convinces with

• meaningful and varied work with the opportunity to make a visible impact
• the chance to grow together with an ambitious, fast-growing company
• a dynamic and collaborative working environment with a personal, approachable culture
• trust, ownership and the freedom to contribute your ideas and shape your area of responsibility
• opportunities to develop professionally, take on new challenges and grow your career
• an environment that values initiative, collaboration and entrepreneurial thinking
• attractive employee benefits and employment conditions

• CURADEN AG
  Frau
  HR Business Partner
  

• CURADEN AG
  Frau
  HR Business Partner