Global CRM & Loyalty Operations Leader

Swarovski International Holding AG; Männedorf; On-site; CHF 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work option

Employee discounts

Job summary

Swarovski International Holding AG is seeking a Head of CRM Operations and Loyalty to lead customer data strategy, loyalty programs, and CRM governance. You will drive personalization, oversee CRM platforms, and collaborate with IT, Marketing, and Customer Experience to elevate lifetime value.

The role demands senior leadership and strategic execution in a Swiss/Zurich area setting. Join a global brand renowned for craftsmanship and innovation, with a focus on data-driven loyalty and

Qualifications

• University degree in Mathematics, Engineering, Economics, HEC, or Marketing.
• 8–10 years of CRM/loyalty experience in international or Swiss markets.
• Experience with Salesforce or Microsoft Dynamics; CDP a plus.
• Strong analytical mindset to derive customer insights.
• Exceptional leadership and stakeholder management with cross-functional collaboration.
• Fluency in English.

Responsibilities

• Lead a team responsible for customer data strategy, data governance, and loyalty program design.
• Oversee CRM systems to support marketing, sales, and customer service with automation and personalization.
• Define and implement innovative loyalty programs to increase retention and LTV.
• Develop clienteling strategies with the Customer Experience team to enhance personalization.
• Lead migration to a new CRM platform, ensuring seamless integration with processes.
• Establish and monitor loyalty KPIs with analytics to optimize performance.
• Act as CRM and loyalty thought leader, tracking industry trends.

Skills

Leadership

Stakeholder management

Project management

Analytical mindset

Cross-functional collaboration

English fluency

Education

University degree in Mathematics, Engineering, Economics, HEC, or Marketing

Bachelor’s degree from a university or equivalent

Tools

Salesforce

Microsoft Dynamics

CDP (customer data platform)

Job description

Swarovski International Holding AG is seeking a Head of CRM Operations and Loyalty to lead customer data strategy, loyalty programs, and CRM governance. You will drive personalization, oversee CRM platforms, and collaborate with IT, Marketing, and Customer Experience to elevate lifetime value.

The role demands senior leadership and strategic execution in a Swiss/Zurich area setting. Join a global brand renowned for craftsmanship and innovation, with a focus on data-driven loyalty and