Global Cell Therapy Marketing Lead

Radiometer; Schweiz; On-site; CHF 140,000 - 180,000; Full time

Job summary

Cytiva is seeking a Global Marketing Manager for Cell Therapy to develop and oversee the marketing plan across development and manufacturing workflows. The role focuses on segmentation, target personas, value propositions, and an omni-channel campaign to drive revenue and market share.

It reports to the Senior Manager, Cell Therapy Marketing and is in the Genomic Medicine Operating Company. This on-site position offers collaboration with Marcom, field marketing teams and product managers to

Qualifications

• Masters degree or higher in a relevant field.
• 5+ years experience in a commercial, marketing, or product management role.
• 3+ years experience owning a territory or portfolio revenue number.
• Proven track record in product development and launch.
• Budget management experience aligned to organizational goals.

Responsibilities

• Align marketing targets with senior leaders to support cell therapy objectives.
• Drive commercial excellence across the cell therapy unit with cross-functional teams.
• Collaborate with product management, R&D and marketing to launch go-to-market strategies.
• Lead campaign messaging and tactics, ensuring cross-channel consistency.
• Apply DBS methodology to improve marketing processes.

Education

Master's degree or higher

Job description

Cytiva is seeking a Global Marketing Manager for Cell Therapy to develop and oversee the marketing plan across development and manufacturing workflows. The role focuses on segmentation, target personas, value propositions, and an omni-channel campaign to drive revenue and market share.

It reports to the Senior Manager, Cell Therapy Marketing and is in the Genomic Medicine Operating Company. This on-site position offers collaboration with Marcom, field marketing teams and product managers to