Global Campaign Strategy Lead (Hybrid)

Sonova Group; Stäfa; Hybrid; CHF 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid working model

Training opportunities

Career growth

Job summary

Sonova Group is seeking a Senior Strategic Campaign Lead to translate brand strategies into integrated global campaigns that drive commercial impact. You will lead major product launches, shape activation frameworks, and align regional teams around a clear campaign vision.

Expect a role that combines strategic thinking with creative execution, guiding assets and partnerships across markets while delivering measurable outcomes and strong leadership in an international setting.

Qualifications

• 6+ years of marketing and campaign experience.
• Experience in B2B and B2C marketing.
• Strong strategic and project leadership skills.
• A creative mindset and strong commercial thinking.
• Excellent stakeholder management in international teams.
• Highly independent, organized and proactive.
• Excellent English communication skills and a university degree.

Responsibilities

• Lead global campaigns end-to-end across markets.
• Develop campaign architectures, messaging hierarchies, activation frameworks and scalable launch playbooks.
• Drive creative development, guiding visuals and core assets with internal teams and partners.
• Act as strategic campaign lead across cross-functional launch teams.
• Drive campaign readiness and prioritization for maximum commercial impact.
• Balance global consistency with meaningful local market adaptation.
• Measure and optimize campaign performance with defined success metrics.

Skills

Campaign management

Global campaigns

Stakeholder management

English communication

Education

University degree

Job description

Sonova Group is seeking a Senior Strategic Campaign Lead to translate brand strategies into integrated global campaigns that drive commercial impact. You will lead major product launches, shape activation frameworks, and align regional teams around a clear campaign vision.

Expect a role that combines strategic thinking with creative execution, guiding assets and partnerships across markets while delivering measurable outcomes and strong leadership in an international setting.