Global Brand Strategy Specialist

YDU JC Air Cond & Ref Inc.- Dubai; Schaffhausen; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Johnson Controls seeks a Senior Specialist, Brand Strategy to shape and execute our enterprise brand across geographies. You will translate strategic direction into actionable programs, ensuring consistent messaging, assets, and governance while collaborating with global teams and partners.

The role emphasizes brand positioning, training, and collaboration, with a focus on scalable brand activation and compliance across regions. 12-month fixed-term maternity cover experience preferred.

Qualifikationen

• Native-level English with exceptional writing and editing skills.
• Experience in brand strategy and execution (brand positioning, identity, M&A, TM).
• Strong collaboration and teamwork.
• Brand, analytical, project management and organizational skills.

Aufgaben

• Implement strategic brand positioning across geographies.
• Contribute to the evolution of brand positioning, messaging platforms and value propositions.
• Work with internal teams and creative partners to ensure consistent brand delivery.
• Develop and deliver brand guidelines, templates and asset management.
• Lead governance programs to drive adherence to global brand standards and continuous improvement.
• Manage the brand inbox, provide guidance and coordinate stakeholder approvals.
• Partner with COE teams, marketing squads and GEO teams to enable activation and governance across regions.
• Oversee trademark usage, naming conventions, and approval processes.

Kenntnisse

Brand strategy

English fluency

Writing & editing

Collaboration

Project management

Analytical skills

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Jobbeschreibung

Johnson Controls seeks a Senior Specialist, Brand Strategy to shape and execute our enterprise brand across geographies. You will translate strategic direction into actionable programs, ensuring consistent messaging, assets, and governance while collaborating with global teams and partners.

The role emphasizes brand positioning, training, and collaboration, with a focus on scalable brand activation and compliance across regions. 12-month fixed-term maternity cover experience preferred.