Founding Marketing Lead - SaaS/DevTools Growth

Klarent; Schweiz; Remote; CHF 140,000 - 180,000; Full time

Job summary

Klarent is seeking a founding Marketing Manager to own marketing end-to-end—from strategy and messaging to channel execution and events. You will build a modern marketing function from the ground up, collaborating closely with the founders to influence product positioning and market reach.

You will lead social media, paid campaigns, SEO, and AI-driven search optimization, shaping Klarent's voice and presence among engineering and QA leaders. This is a hands-on, founder-led role with room to grow.

Qualifications

• Must have proven B2B marketing experience, ideally in SaaS or developer tools, with ownership across multiple channels.
• Strong SEO depth with a track record of growing organic traffic through strategy, content, and technical SEO.
• Hands-on AEO/GEO experience optimizing for AI-driven search and answer engines; this is mandatory.
• Experience planning and optimizing Paid Ads on LinkedIn and Google.
• Proven ability to build a brand on social media and run events that drive real conversations.
• Founder mindset: comfortable setting strategy and writing posts yourself when needed.
• Excellent written English and ability to explain technical products simply.

Responsibilities

• Own the Marketing Strategy: define positioning, messaging, and channel mix and translate into a company-wide plan.
• Lead Social Media: build presence on LinkedIn and other channels, grow an engineering/QA audience.
• Run Events: select conferences, meetups, and webinars and manage from planning to follow-up.
• Drive SEO: manage organic search through keyword research, content planning, technical SEO, and reporting.
• Own AEO/GEO: ensure visibility in AI-driven answers across tools like ChatGPT and Google AI Overviews.
• Run Paid Campaigns: plan, launch, and optimize LinkedIn and Google ads, including budget and metrics.
• Build the Team: mentor the marketing team, starting with a Marketing Associate.
• Measure What Matters: track pipeline impact and double down on effective channels.

Skills

B2B Marketing

SEO Depth

AEO/GEO Experience

Paid Ads

Social & Events

Founder Mindset

English Proficiency

Job description

Klarent is seeking a founding Marketing Manager to own marketing end-to-end—from strategy and messaging to channel execution and events. You will build a modern marketing function from the ground up, collaborating closely with the founders to influence product positioning and market reach.

You will lead social media, paid campaigns, SEO, and AI-driven search optimization, shaping Klarent's voice and presence among engineering and QA leaders. This is a hands-on, founder-led role with room to grow.