Founding Marketing Manager

Klarent; Schweiz; Remote; CHF 140,000 - 180,000; Full time

Job summary

Klarent is seeking a founding Marketing Manager to own marketing end-to-end—from strategy and messaging to channel execution and events. You will build a modern marketing function from the ground up, collaborating closely with the founders to influence product positioning and market reach.

You will lead social media, paid campaigns, SEO, and AI-driven search optimization, shaping Klarent's voice and presence among engineering and QA leaders. This is a hands-on, founder-led role with room to grow.

Qualifications

• Must have proven B2B marketing experience, ideally in SaaS or developer tools, with ownership across multiple channels.
• Strong SEO depth with a track record of growing organic traffic through strategy, content, and technical SEO.
• Hands-on AEO/GEO experience optimizing for AI-driven search and answer engines; this is mandatory.
• Experience planning and optimizing Paid Ads on LinkedIn and Google.
• Proven ability to build a brand on social media and run events that drive real conversations.
• Founder mindset: comfortable setting strategy and writing posts yourself when needed.
• Excellent written English and ability to explain technical products simply.

Responsibilities

• Own the Marketing Strategy: define positioning, messaging, and channel mix and translate into a company-wide plan.
• Lead Social Media: build presence on LinkedIn and other channels, grow an engineering/QA audience.
• Run Events: select conferences, meetups, and webinars and manage from planning to follow-up.
• Drive SEO: manage organic search through keyword research, content planning, technical SEO, and reporting.
• Own AEO/GEO: ensure visibility in AI-driven answers across tools like ChatGPT and Google AI Overviews.
• Run Paid Campaigns: plan, launch, and optimize LinkedIn and Google ads, including budget and metrics.
• Build the Team: mentor the marketing team, starting with a Marketing Associate.
• Measure What Matters: track pipeline impact and double down on effective channels.

Skills

B2B Marketing

SEO Depth

AEO/GEO Experience

Paid Ads

Social & Events

Founder Mindset

English Proficiency

Job description

The Opportunity

Our autonomous QA agents generate and run software tests without coding or manual work. Leading companies in banking, travel, software, and media rely on Klarent to catch bugs early and ship faster.

As our Founding Marketing Manager, you will own marketing end to end: social media, events, paid ads, SEO, and AEO/GEO. You will set the strategy, build the channels, and decide how Klarent shows up in front of engineering and QA leaders. This is a rare chance to build a marketing function from the ground up, working directly with our founders.

What You'll Do

• Own the Marketing Strategy: Define positioning, messaging, and the channel mix, and turn them into a plan the whole company can rally behind.
• Lead Social Media: Build our presence on LinkedIn and other relevant channels, set the voice, and grow an audience of engineering and QA leaders.
• Run Events: Decide which conferences, meetups, and webinars are worth our time, and own them from planning to follow-up.
• Drive SEO: Own organic search strategy, from keyword research and content planning to technical SEO and reporting.
• Own AEO/GEO: Make sure Klarent is visible and accurately represented in AI-driven answers from tools like ChatGPT, Perplexity, and Google AI Overviews.
• Run Paid Campaigns: Plan, launch, and optimize ads on LinkedIn and Google, from targeting and creative to budget and reporting.
• Build the Team: Lead and mentor the marketing team as it grows, starting with a hands-on Marketing Associate.
• Measure What Matters: Track pipeline impact across channels and double down on what works.

About You

Must-Haves:

• Proven B2B marketing experience, ideally in SaaS or developer tools, with ownership across multiple channels.
• SEO Depth: A track record of growing organic traffic through strategy, content, and technical SEO.
• AEO/GEO Experience: Hands-on experience optimizing for AI-driven search and answer engines. This is mandatory.
• Paid Ads: Hands-on experience running and optimizing LinkedIn Ads and Google Ads campaigns.
• Social and Events: Experience building a brand on social media and running events that generate real conversations.
• Founder Mindset: Comfortable setting strategy one day and writing the post yourself the next.
• Strong written English and the ability to explain technical products simply.

Nice to Have:

• Experience marketing to engineering, QA, or platform teams.
• Experience building or leading a marketing team at an early-stage startup.