EU Marketing Automation Architect – AI-Driven Journeys

Skechers; Cham; Vor Ort; CHF 180.000 - 250.000; Vollzeit

Zusammenfassung

Skechers, the Comfort Technology Company®, is seeking an experienced marketing technology leader to shape the European CRM, loyalty, and lifecycle marketing strategy. You will lead Salesforce Marketing Cloud initiatives, collaborate with global teams, and drive adoption of next-gen AI-enabled capabilities across Europe.

Based in Europe, you will design scalable localization frameworks, oversee journeys and personalization, and ensure governance and best practices, while balancing automation with

Qualifikationen

• 7+ years in marketing automation, CRM, or digital marketing architecture.
• Hands-on experience with journeys, segmentation, personalization, SQL, APIs, data models, integrations, automation, and troubleshooting.
• Salesforce certifications in Marketing Cloud, Loyalty, Data Cloud (Data 360), or related Salesforce technologies.
• Experience supporting multi-country programs with localization needs and knowledge of GDPR/consent regulations.
• Familiarity with Marketing Cloud Next/Advanced, AI-enabled marketing, customer data platforms, and modern marketing tech ecosystems.
• Strong understanding of omnichannel engagement and campaign performance measurement.
• Ability to translate business requirements into scalable technical solutions balancing regional and global standards.

Aufgaben

• Define and execute the European marketing automation technology roadmap with global and regional teams.
• Design, build, and optimize marketing automation solutions using Salesforce Marketing Cloud and related tools.
• Support and enhance Salesforce Marketing Cloud Engagement (ExactTarget) while reducing technical debt.
• Evaluate and pilot Marketing Cloud Next/Advanced and AI-enabled capabilities.
• Develop localization frameworks for multi-country campaigns (language, currency, consent).
• Establish governance, standards, templates, and best practices for quality and scalability.
• Drive AI-assisted improvements in campaign creation, QA, and delivery speed while maintaining oversight.

Kenntnisse

Marketing automation

CRM architecture

Stakeholder management

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

ExactTarget

SQL

APIs

Jobbeschreibung

Skechers, the Comfort Technology Company®, is seeking an experienced marketing technology leader to shape the European CRM, loyalty, and lifecycle marketing strategy. You will lead Salesforce Marketing Cloud initiatives, collaborate with global teams, and drive adoption of next-gen AI-enabled capabilities across Europe.

Based in Europe, you will design scalable localization frameworks, oversee journeys and personalization, and ensure governance and best practices, while balancing automation with