EMEA Digital Assets Strategy & GTM Leader

BNY; Zürich; Hybrid; CHF 150.000 - 230.000; Vollzeit

Benefits dieser Stelle

Wellbeing programs

Volunteer time off

Generous paid leaves

Zusammenfassung

BNY is seeking a Digital Assets Product Strategy & Commercialisation leader to join the Product & Innovation Hub in Zurich or Paris. The role drives go-to-market and product positioning across Europe, coordinating with sales, marketing, and risk teams.

You will leverage deep knowledge of digital assets, regulatory landscapes, and financial services infrastructure to shape market entry, support client engagements, and deliver compelling commercialization materials and thought leadership.

Qualifikationen

• Extensive experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
• Deep understanding of digital assets and markets (tokenization, digital cash, crypto, collateral).
• Strong grounding in traditional financial products and infrastructure (securities services, payments, collateral management, investment, wealth).
• Proven ability to design and execute go-to-market strategies, including opportunity sizing, client segmentation, and commercial positioning.
• Knowledge of Europe and Middle East regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, ADGM, and other local/regional regimes).
• Excellent communication and presentation skills, capable of simplifying complex topics for diverse audiences.
• Strong collaboration skills, with experience managing cross-functional initiatives and influencing senior stakeholders.
• Proven ability to work in a fast-paced, innovation-driven environment, managing multiple projects and stakeholders.
• Fluency in English; additional languages are a plus.

Aufgaben

• Develop and execute go-to-market strategies to increase awareness and adoption of products and solutions at scale.
• Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts.
• Maintain a deep understanding of Europe and Middle East market trends, regulatory developments, competitive analysis and client needs to inform product commercialization.
• Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions.
• Collaborate with cross-functional teams to align strategy and ensure product readiness.
• Create thought leadership to scale our narrative and educate clients and ecosystem partners.
• Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content.
• Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities.
• Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance.
• Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction.

Kenntnisse

Strategy

Product management

Go-to-market

Commercialization

Digital assets

Fintech

Regulatory knowledge

Stakeholder management

Communication

Presentation skills

Ausbildung

Bachelor’s in business/finance/economics

Advanced degree preferred

Jobbeschreibung

BNY is seeking a Digital Assets Product Strategy & Commercialisation leader to join the Product & Innovation Hub in Zurich or Paris. The role drives go-to-market and product positioning across Europe, coordinating with sales, marketing, and risk teams.

You will leverage deep knowledge of digital assets, regulatory landscapes, and financial services infrastructure to shape market entry, support client engagements, and deliver compelling commercialization materials and thought leadership.