Director, CX & Digital Marketing Strategy

GloJobs; Genf; In loco; CHF 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

WIPO is seeking a Director of Customer Experience within the Marketing and Digital Engagement Division in Geneva. The role oversees corporate marketing and branding strategy focused on client experience, develops ROI measurement frameworks, and guides cross-functional governance across marketing, digital communications and CRM platforms.

The incumbent will implement data-driven operations, drive customer-centric strategies, and align initiatives to ensure consistent service delivery and

Mansioni

• Design, launch, and continuously evolve WIPO’s corporate marketing and branding strategy with a strong customer orientation.
• Develop measurement frameworks for marketing effectiveness and optimize return on marketing and branding investment through data insights, with a focus on fee paying services and potential customer engagement.
• Lead the strategic governance, integration and alignment of the marketing and branding, digital communications and outreach and customer experience efforts to ensure consistent service delivery and engagement across WIPO.
• Establish internal systems, tools, and workflows for efficient, data-driven operations of the Division, including WIPO’s Customer Relationship Management (CRM) system).

Descrizione del lavoro

WIPO is seeking a Director of Customer Experience within the Marketing and Digital Engagement Division in Geneva. The role oversees corporate marketing and branding strategy focused on client experience, develops ROI measurement frameworks, and guides cross-functional governance across marketing, digital communications and CRM platforms.

The incumbent will implement data-driven operations, drive customer-centric strategies, and align initiatives to ensure consistent service delivery and