Remote Creative Strategist — Conversion Marketing

EWM; Genf; Hybrid; CHF 90,000 - 120,000; Full time

Job summary

EWM, a Geneva-based digital agency, is seeking a Creative Strategist to turn customer insights into campaigns that deliver measurable results. You will develop, test and improve advertising messages and conversion journeys for EWM’s clients, working with the creative and marketing teams.

You will shape offers, wireframes and email or SMS sequences following visits or inquiries, ensuring consistency across touchpoints. This role is hybrid in Geneva and remuneration is based on experience.

Qualifications

• Two years or more of experience in performance-focused creative strategy for an agency or brand.
• Ability to present campaigns with objectives, budgets, results and your exact contribution.
• Experience with campaigns representing more than €50,000 in monthly advertising spend, with demonstrable results.
• Strong skills in advertising copywriting, creative prototyping and conversion metrics.
• Fluent French and professional English for research, briefs and communication.
• Experience in wireframing and conversion optimisation is a plus.
• Understanding of message approval requirements and advertising constraints in clients’ sectors.

Responsibilities

• Turn customer insights into creative campaigns that deliver measurable results.
• Develop, test and improve advertising messages and conversion journeys for clients, collaborating with the creative and marketing teams.
• Prototype ideas quickly with Canva, video tools and AI to support testing.
• Develop landing page structures, copy and wireframes; coordinate production with designers and developers.
• Build the testing roadmap and coordinate deadlines, briefs and production.

Skills

Creative strategy

Campaign presentation

Advertising copywriting

Creative prototyping

Conversion metrics

French fluency

English proficiency

Wireframing

Conversion optimization

Job description

EWM, a Geneva-based digital agency, is seeking a Creative Strategist to turn customer insights into campaigns that deliver measurable results. You will develop, test and improve advertising messages and conversion journeys for EWM’s clients, working with the creative and marketing teams.

You will shape offers, wireframes and email or SMS sequences following visits or inquiries, ensuring consistency across touchpoints. This role is hybrid in Geneva and remuneration is based on experience.