Global Director of Customer Experience & Digital Engagement

World Intellectual Property Organization; Genf; Vor Ort; CHF 88.000 - 162.000; Vollzeit

Zusammenfassung

World Intellectual Property Organization in Geneva seeks a Director for Customer Experience, Marketing and Digital Engagement Division to lead the new division, shaping strategy and ensuring cohesive engagement across functions. The role requires senior-level experience in strategic marketing and international organizations, with a focus on customer experience and digital engagement.

The incumbent will lead a multidisciplinary team, drive governance across marketing, branding and CRM, and

Qualifikationen

• Minimum 15 years of progressively responsible experience in strategic marketing, incl. 5+ years in a senior management role.
• Experience leading interdisciplinary teams and driving transformation.
• Experience in international organizations and IP-related services.
• Excellent written and spoken English; knowledge of other UN languages is a plus.

Aufgaben

• Design, launch and evolve corporate marketing and branding strategy with a strong customer focus.
• Develop measurement frameworks for marketing effectiveness and ROI.
• Lead governance and integration of marketing, digital outreach and customer experience efforts.
• Establish internal systems and CRM for data-driven operations.
• Advise on AI adoption in customer service and marketing.
• Coordinate up-skilling in marketing, branding and outreach.
• Build strategic partnerships to extend reach and impact.
• Lead and mentor a multidisciplinary team and manage resources.

Kenntnisse

Strategic marketing

Senior management

International org experience

English proficiency

IP domain knowledge

CRM systems

Data analytics tools

Ausbildung

Advanced degree (Masters)

Tools

CRM systems

Data analytics tools

Jobbeschreibung

World Intellectual Property Organization in Geneva seeks a Director for Customer Experience, Marketing and Digital Engagement Division to lead the new division, shaping strategy and ensuring cohesive engagement across functions. The role requires senior-level experience in strategic marketing and international organizations, with a focus on customer experience and digital engagement.

The incumbent will lead a multidisciplinary team, drive governance across marketing, branding and CRM, and