DACH Digital Marketing Lead — Omnichannel Growth

Bavarian Nordic; Bern; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Zusammenfassung

Bavarian Nordic is seeking a digital marketing professional to shape omnichannel campaigns for healthcare professionals and consumers across Germany, Austria and Switzerland. You will translate digital strategy into actionable programs while supporting innovation and customer engagement in a cross-functional setting.

The role emphasizes CRM and marketing automation, collaboration with Marketing, Sales and Medical teams, and regular travel within the DACH region.

Qualifikationen

• Bachelor's or Master's degree in Business, Marketing, Communications or a related field.
• 3+ years of digital marketing experience in pharma or a regulated industry.
• Experience with CRM and marketing automation platforms such as SFMC or HubSpot.
• Familiarity with CMS platforms, web analytics, digital media and campaign tracking.
• Fluent in German and English, both written and spoken.
• Collaborative and proactive team player with the ability to manage multiple projects.
• Willingness to travel within the DACH region.

Aufgaben

• Plan and execute digital and omnichannel activities across Germany, Austria and Switzerland.
• Independently manage HCP and consumer digital projects from briefing and implementation through optimization.
• Manage newsletters, approved emails, webinars, portal content, landing pages and localization of assets.
• Support the implementation of customer journeys across digital channels and touchpoints with Product Management, Sales and Medical.
• Contribute to the development of brand, country and digital plans and support digital sales transformation.
• Monitor digital campaign and channel performance and develop DACH digital platforms and channels.
• Build relationships with Commercial, Medical and Sales stakeholders and manage digital project budgets.

Kenntnisse

Digital marketing experience

German and English fluency

Ausbildung

Bachelor's or Master's degree in Business/Marketing/Communications

Tools

SFMC

HubSpot

CMS platforms

Web analytics

Jobbeschreibung

Bavarian Nordic is seeking a digital marketing professional to shape omnichannel campaigns for healthcare professionals and consumers across Germany, Austria and Switzerland. You will translate digital strategy into actionable programs while supporting innovation and customer engagement in a cross-functional setting.

The role emphasizes CRM and marketing automation, collaboration with Marketing, Sales and Medical teams, and regular travel within the DACH region.