CRM Analytics & Growth Lead (AI-Driven)

The TDL Group Corp./ Groupe TDL Corporation; Luzern; In loco; CHF 110.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Parental leave program

Telemedicine

Mental wellness support

Descrizione del lavoro

Restaurant Brands International Inc. seeks a data analytics professional to drive CRM, loyalty and personalization initiatives using customer data and advanced analytics.

You will identify growth opportunities, measure impact, improve targeting, and support executive decisions with automated dashboards and reporting. RBI follows a five-day, in-office work schedule; candidates should be comfortable working on-site five days per week.

Competenze

• 2–5 years of experience in data analytics or consulting, in a consumer-facing business.
• Experience analyzing CRM and Loyalty data is an advantage.
• Bachelor's degree required; quantitative discipline preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Fluent in English.
• Eligible to work in Switzerland without sponsorship.

Mansioni

• Drive measurement and experimentation to generate growth.
• Define methods to measure incremental impact of customer engagement on sales and value.
• Design A/B and multivariate tests, control groups and uplift analyses.
• Turn test results into actionable recommendations on investments and optimizations.
• Develop customer segmentation and scoring models (PMIX, affinity, engagement, value).
• Build propensity, churn, CLV and uplift models to identify growth opportunities.
• Use analytics to guide targeting, offers and prioritization.
• Enable AI-driven customer decision-making and Next Best Action frameworks.
• Lead executive reporting on incrementality, ROI, retention, frequency and growth opportunities.

Conoscenze

SQL

Excel

PowerPoint

English

Formazione

Bachelor's degree (quantitative field)

Descrizione del lavoro

Restaurant Brands International Inc. seeks a data analytics professional to drive CRM, loyalty and personalization initiatives using customer data and advanced analytics.

You will identify growth opportunities, measure impact, improve targeting, and support executive decisions with automated dashboards and reporting. RBI follows a five-day, in-office work schedule; candidates should be comfortable working on-site five days per week.