Digital Data Analyst, Burger King & Popeyes, International

The TDL Group Corp./ Groupe TDL Corporation; Luzern; In loco; CHF 110.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Parental leave program

Telemedicine

Mental wellness support

Descrizione del lavoro

Restaurant Brands International Inc. seeks a data analytics professional to drive CRM, loyalty and personalization initiatives using customer data and advanced analytics.

You will identify growth opportunities, measure impact, improve targeting, and support executive decisions with automated dashboards and reporting. RBI follows a five-day, in-office work schedule; candidates should be comfortable working on-site five days per week.

Competenze

• 2–5 years of experience in data analytics or consulting, in a consumer-facing business.
• Experience analyzing CRM and Loyalty data is an advantage.
• Bachelor's degree required; quantitative discipline preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Fluent in English.
• Eligible to work in Switzerland without sponsorship.

Mansioni

• Drive measurement and experimentation to generate growth.
• Define methods to measure incremental impact of customer engagement on sales and value.
• Design A/B and multivariate tests, control groups and uplift analyses.
• Turn test results into actionable recommendations on investments and optimizations.
• Develop customer segmentation and scoring models (PMIX, affinity, engagement, value).
• Build propensity, churn, CLV and uplift models to identify growth opportunities.
• Use analytics to guide targeting, offers and prioritization.
• Enable AI-driven customer decision-making and Next Best Action frameworks.
• Lead executive reporting on incrementality, ROI, retention, frequency and growth opportunities.

Conoscenze

SQL

Excel

PowerPoint

English

Formazione

Bachelor's degree (quantitative field)

Descrizione del lavoro

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity:

This role uses customer data and advanced analytics to drive measurable business outcomes across CRM, loyalty and personalization. You'll identify growth opportunities, measure their incremental impact, improve customer targeting and decision-making, and support better executive decisions through automated dashboards and reporting.

RBI follows a five-day, in-office work schedule to support collaboration. Candidates should be comfortable working on-site five days per week.

Your roles and responsibilities:

• Drive business outcomes through measurement and experimentation
• Define methods to measure the incremental impact of customer engagement initiatives, including loyalty, gamification, offers, boosters and challenges, on sales, frequency, retention and customer value.
• Design A/B and multivariate tests, control groups and uplift analyses to understand which initiatives change customer behavior.
• Turn test results into clear recommendations on where to invest, what to optimize and what to stop.
• Turn customer data into growth opportunities
• Develop customer segmentation and scoring models, including PMIX, product affinity, engagement, lifecycle and customer value.
• Build propensity, churn, customer lifetime value (CLV) and uplift models to identify customers with the greatest potential for incremental growth.
• Use analytics to guide targeting, offer strategy, customer investment and prioritization.
• Enable AI-driven customer decision-making
• Develop AI and machine learning approaches to identify the most effective offer, message, product or action for each customer.
• Build Next Best Action frameworks that balance customer relevance with commercial goals, such as incremental sales, margin and retention.
• Establish feedback loops that improve targeting and personalization based on observed results.
• Scale insights and support executive decision-making
• Build automated dashboards and reports that connect customer engagement activity to customer and financial outcomes.
• Lead executive reporting on incrementality, ROI, retention, frequency, customer value and key growth opportunities.
• Turn complex data into clear business insights, explaining what happened, why it happened and what action to take.
• Shape the engagement analytics roadmap
• Support Product and CRM managers in prioritizing analytical initiatives based on their potential business impact.
• Help develop the analytics capability from reporting on past performance to predicting customer behavior, recommending actions and improving customer and business value.

Your skills & experience:

• 2-5 years of experience in data analytics or consulting, in a consumer-facing business. Previous experience within QSR industry or in a business franchising business model is an advantage.
• Previous experience in a regional role, overseeing multiple markets is preferred.
• Previous experience analyzing CRM and Loyalty data is an advantage.
• At least a bachelor's degree is required; a quantitative discipline is preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Fluent in English.
• Eligibility to work in Switzerland without work permit sponsorship.

Benefits at all of our global offices

Benefits at all of our global offices are focused on physical, mental and financial wellness.

• comprehensive global paid parental leave program that supports employees as they expand their families
• free telemedicine
• mental wellness support

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations