Commercial Development & CRM Lead

Neupack Produkte AG; Oberwallis; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Autonomy

Visible impact

Exposure to senior decision-makers

Flexible working arrangements

Long-term perspective

Shape Swiss SME growth

Job summary

Neupack Produkte AG in Honau (LU) / Zug-Lucerne Area seeks a commercially minded CRM & analytics lead to shape how the commercial organization operates, measures performance and translates insights into practical CRM solutions.

You will define KPI dashboards, lead CRM projects, collaborate with management and sales, and ensure adoption of modern analytics to unlock customer opportunities across a Swiss SME.

Qualifications

• You may currently work as a Controller, Commercial Controller, Operations Manager, CRM Specialist, Business Analyst, Business Development Manager, or Key Account Manager with strong analytical capabilities.
• Experience turning commercial insights into practical improvements and KPIs.

Responsibilities

• Analyse customer, product and sales performance.
• Develop KPIs, dashboards and management reporting.
• Evaluate customer profitability, sales effectiveness and growth opportunities.
• Support customer segmentation and account prioritisation.
• Contribute to commercial planning and decision-making.
• Analyse and improve commercial processes.
• Define CRM requirements, workflows and reporting needs.
• Lead CRM and commercial development projects.
• Coordinate stakeholders across the business.

Skills

Commercial analytics

KPIs & reporting

CRM systems

Business requirements to software

Project & stakeholder mgmt

Pragmatic problem-solver

English fluency

French/Italian language

Tools

Salesforce

Power BI

Job description

Commercial Development & CRM Lead (80-100%)

Honau (LU) / Zug-Lucerne Area

Help define how a Swiss SME grows.

At Neupack, we're investing in modern CRM tools, stronger commercial processes and smarter use of customer data to support our next phase of growth.

We're looking for a commercially minded and analytically strong professional to help shape how our commercial organisation operates, measures performance and unlocks customer opportunities.

You won't simply report performance. You'll help define it.

What makes this role unique?

This isn't a traditional controlling role and it isn't an IT position.

It sits at the intersection of commercial development, CRM, sales performance and business analytics.

You'll work closely with management and our sales team to improve commercial processes, define meaningful KPIs and help translate business needs into practical CRM solutions.

Software development is handled by external specialists. Your role is to define requirements, drive implementation and ensure business adoption.

Your Responsibilities

Commercial Development & Analytics

• Analyse customer, product and sales performance
• Develop KPIs, dashboards and management reporting
• Evaluate customer profitability, sales effectiveness and growth opportunities
• Support customer segmentation and account prioritisation
• Contribute to commercial planning and decision-making

CRM & Commercial Excellence

• Analyse and improve commercial processes
• Define CRM requirements, workflows and reporting needs
• Act as key interface between sales, management and external CRM partners
• Support implementation, testing and continuous improvement
• Drive CRM adoption and user engagement

Project Leadership

• Lead CRM and commercial development projects
• Coordinate stakeholders across the business
• Drive initiatives from concept through implementation

Your Profile

You may currently work as a:

• Controller
• Commercial Controller
• Operations Manager
• CRM Specialist
• Business Analyst
• Business Development Manager
• Key Account Manager with strong analytical capabilities

Most importantly, you understand how B2B sales organisations operate and enjoy turning commercial insights into practical improvements.

What You Bring

• Strong commercial and analytical capabilities
• Experience with KPIs, reporting and performance management
• Experience working with CRM systems
• Ability to translate business requirements into software solutions
• Project management and stakeholder management skills
• Hands-on, pragmatic and solution-oriented mindset
• Fluent and/or English
• French or Italian is a plus

Experience with Salesforce, Power BI or similar platforms is beneficial but not mandatory.

What We Offer

• Business-critical role with visible impact
• Significant autonomy and room to shape the role
• Direct exposure to senior decision-makers
• Short decision paths and entrepreneurial culture
• Flexible working arrangements
• Attractive compensation and long-term perspective
• Opportunity to shape the future commercial organisation of a successful Swiss SME

• Neupack Produkte AG
  Gewerbestrasse 1
  6038 Honau