Brand Strategy Lead, Digital Tech & Services (Hybrid)

Johnson Controls, Inc.; Neuhausen am Rheinfall; Híbrido; CHF 120.000 - 160.000; Jornada completa

Descripción de la vacante

Johnson Controls in Neuhausen am Rheinfall is seeking a Brand Manager to lead global brand strategy, governance, and program delivery for digital solutions and service offerings. You will ensure brand architecture alignment with product management and commercial plans.

You will drive naming processes, global rollouts, and competitive benchmarking, collaborate across markets, and steer insights-driven opportunities to strengthen brand equity in digital technologies and services.

Formación

• Brand strategy development for digital technology or services
• Experience in marketing digital technology and solutions
• Strong collaboration and teamwork demonstrated in previous roles
• Excellent written and spoken English communication skills
• Strong writing, analytics, project management and organizational skills

Responsabilidades

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead global roll out of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space
• Lead governance in the global activation of the digital technologies and services brand strategy
• Lead key thought leadership and positioning programs that build the equity of the digital technology and services brands
• Advance programs to empower unified expressions and global alignment and engagement in the digital solutions and service brands
• Strategize and deliver brand integration approaches for acquisitions and joint ventures and for events and showcases

Conocimientos

Brand strategy

Digital marketing

Stakeholder management

Communication

English proficiency

Educación

Bachelor degree in Marketing, Business Administration, or Communications

Descripción del empleo

Johnson Controls in Neuhausen am Rheinfall is seeking a Brand Manager to lead global brand strategy, governance, and program delivery for digital solutions and service offerings. You will ensure brand architecture alignment with product management and commercial plans.

You will drive naming processes, global rollouts, and competitive benchmarking, collaborate across markets, and steer insights-driven opportunities to strengthen brand equity in digital technologies and services.