Global Brand Strategy Lead - Digital Tech & Services

Johnson Controls, Inc.; Neuhausen am Rheinfall; Híbrido; CHF 110.000 - 190.000; Jornada completa

Descripción de la vacante

Johnson Controls, Inc. is seeking a Brand Manager to lead global branding for digital technology and service offerings. You will govern brand strategy, drive naming, and coordinate across product management and commercial teams to ensure consistent, market-ready branding across regions.

The role requires collaboration, strategic thinking, and strong communication in an international context. Willingness to travel and work in a hybrid setup with a portion in Neuhausen is expected.

Formación

• Bachelor degree in Marketing, Business Administration, or Communications.
• Experience in marketing digital technology and solutions
• Specific experience in Brand Strategy development for technologies or services
• Demonstrated track record in leading with collaboration and team work
• Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities
• Excellent communication and presentation skills, written and spoken English language skill is essential to this position
• Strong writing, analytical, project management and organizational skills
• Thrives in fast paced international environment and has a strong sense of urgency
• Willing to work 3 days from the office in Neuhausen

Responsabilidades

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead global roll out of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry
• Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps
• Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands
• Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally
• Strategize and deliver brand integration approaches for new acquisitions and joint venturesas well as for events and showcases

Conocimientos

Brand strategy

Digital marketing

Stakeholder management

English proficiency

Project management

Educación

Bachelor's degree in Marketing, Business Administration, or Communications

Descripción del empleo

Johnson Controls, Inc. is seeking a Brand Manager to lead global branding for digital technology and service offerings. You will govern brand strategy, drive naming, and coordinate across product management and commercial teams to ensure consistent, market-ready branding across regions.

The role requires collaboration, strategic thinking, and strong communication in an international context. Willingness to travel and work in a hybrid setup with a portion in Neuhausen is expected.