Brand Manager, Digital Solutions & Services

Johnson Controls Systems & Service GmbH, Essen/D; Neuhausen am Rheinfall; On-site; CHF 110,000 - 140,000; Full time

Job summary

Johnson Controls Systems & Service GmbH, Essen/D, seeks a Brand Manager for Digital Solutions & Services to drive strategy, governance, and program delivery across the global Johnson Controls brand portfolio.

You will lead naming processes, manage global rollouts, and collaborate with product management and commercial teams to align brand initiatives with market insights and growth plans.

Qualifications

• Bachelor degree in Marketing, Business Administration, or Communications.
• Experience in marketing digital technology and solutions.
• Brand strategy development for technologies or services.
• Proven ability to collaborate and work in teams.
• Curiosity and entrepreneurial mindset.
• Excellent English communication and presentation skills.

Responsibilities

• Define brand strategy for JCI digital technology and service brands.
• Lead digital naming processes and sign-off.
• Roll out brand strategy updates globally.
• Engage stakeholders to identify brand opportunities using customer insights.
• Benchmark and analyze global brand performance in digital spaces.
• Govern global activation of digital brand strategy and track progress.
• Lead thought leadership and positioning programs.
• Advance unified expressions and global alignment in brand materials.
• Strategize brand integration for acquisitions and joint ventures.

Skills

Brand management

Digital marketing

Team collaboration

English communication

Education

Master’s degree in Marketing

Job description

Brand Manager, Digital Solutions & Services

Johnson Controls Systems & Service GmbH, Essen/D

The Brand Manager is a critical global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as naming of new offerings in global alignment with product management and commercial plans.

What will you do

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead global roll out of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry
• Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps
• Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands
• Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally
• Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases

What we look for (Required)

• Bachelor degree in Marketing, Business Administration, or Communications.
• Experience in marketing digital technology and solutions
• Specific experience in Brand Strategy development for technologies or services
• Demonstrated track record in leading with collaboration and team work
• Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities
• Excellent communication and presentation skills, written and spoken English language skill is essential to this

Position

• Strong writing, analytical, project management and organizational skills
• Thrives in fast paced international environment and has a strong sense of urgency
• Willing to work 3 days from the office in Neuhausen

Preferred

• B2B brand marketing
• Industry relevant experience incl digital technologies
• Brand strategy/execution
• Strong sense of visual identity building blocks
• Engaging communication and management skills
• Managing internal communities and driving engagement a plus

Location and Employment Details

• Work location 8212 Neuhausen am Rheinfall (SH)
• Workload 100%
• Employment start Immediately
• Employment duration Permanent
• Qualification skilled
• Work experience More than 3 years
• Education Master’s degree from a university or equivalent
• English Orally : Very good knowledge Written : Very good knowledge