Brand Strategy Manager, OpenBlue Solutions and Services

Johnson Controls, Inc.; Neuhausen am Rheinfall; Hybrid; CHF 120,000 - 160,000; Full time

Job summary

Johnson Controls in Neuhausen am Rheinfall is seeking a Brand Manager to lead global brand strategy, governance, and program delivery for digital solutions and service offerings. You will ensure brand architecture alignment with product management and commercial plans.

You will drive naming processes, global rollouts, and competitive benchmarking, collaborate across markets, and steer insights-driven opportunities to strengthen brand equity in digital technologies and services.

Qualifications

• Brand strategy development for digital technology or services
• Experience in marketing digital technology and solutions
• Strong collaboration and teamwork demonstrated in previous roles
• Excellent written and spoken English communication skills
• Strong writing, analytics, project management and organizational skills

Responsibilities

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead global roll out of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space
• Lead governance in the global activation of the digital technologies and services brand strategy
• Lead key thought leadership and positioning programs that build the equity of the digital technology and services brands
• Advance programs to empower unified expressions and global alignment and engagement in the digital solutions and service brands
• Strategize and deliver brand integration approaches for acquisitions and joint ventures and for events and showcases

Skills

Brand strategy

Digital marketing

Stakeholder management

Communication

English proficiency

Education

Bachelor degree in Marketing, Business Administration, or Communications

Job description

What will you do The Brand Manager is a critical global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as naming of new offerings in global alignment with product management and commercial plans.

How you will do it

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead global roll out of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry
• Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps
• Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands
• Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally
• Strategize and deliver brand integration approaches for new acquisitions and joint venturesas well as for events and showcases

What we look for

• Required Bachelordegree in Marketing, Business Administration, or Communications.
• Experience in marketing digital technology and solutions
• Specific experience in Brand Strategy development for technologies or services
• Demonstrated track record in leading with collaboration and team work
• Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities
• Excellent communication and presentation skills,written and spoken English language skillis essential to this position
• Strong writing, analytical, project management and organizational skillsThrives in fast paced international environment and has a strong sense of urgency
• Willing to work 3 days from the office in Neuhausen
• Preferred B2B brand marketing
• Industry relevant experience incl digital technologies
• Brand strategy/execution
• Strong sense of visual identity building blocks
• Engaging communication and managementskills
• Managing internal communities and driving engagement
• #LI-MP1 #LI-Hybrid

Johnson Controls: Enhancing the Intelligence of Buildings Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.